The Road to Radio: Rachel Ettinger’s WorkStory

By Michael Slipenkyj, WorkStory Ambassador at Western University

Most young people begin post-secondary education with some idea of what they want to do for the rest of their lives. But many quickly discover that the career they dreamed of won’t actually be a good fit for them.

Rachel Ettinger is one of these young people. As a horseback rider she dreamed of following her passion for animals with career as a veterinarian. She attended St. Francis Xavier University on a scholarship to study biology, but during her second year, after genetics and botany classes, Rachel realized that she was no longer enjoying biology the way she thought she should be. She then made the difficult decision not to pursue a career as a vet.

While contemplating switching her major to business she talked to one of her professors who explained how she could take her electives and a couple summer classes -- and graduate with a double major resulting in two degrees!

Rachel followed this advice and took all her spare classes in business. After her fourth year she graduated with a Bachelor of Science along with her biology classmates.  And after her fifth year she graduated with a Bachelor of Business Administration.

One summer, wanting to stay in Halifax with her friends from school, Rachel got a job working with Virgin Radio Halifax as part of its Summer Cruiser program. A friend-  who had previously worked at the Summer Cruiser program - recognized what a good fit Rachel would be for the job and recommended she apply. Rachel loved working for the Cruiser Program as it gave her the opportunity to see a lot of the city, meet new people, and attend many fun events!

Toward the end of the summer, Rachel was offered a job filling in on the morning show at 101.3 The BOUNCE in Halifax. Even though she had little experience as a radio host, she took the opportunity and loved it!  By the end of the summer she was offered the job.  Valuing her education, she declined the first full-time job offer as the morning show co-host. But after she finished her fifth year at university and graduated with her B.B.A she was again offered the job as the morning co-host at 101.3 The BOUNCE in Halifax. This time, without any hesitation, she took the job.

At first, it was not easy. Rachel began with very little knowledge about how to be a radio and television host. But she did not let the stress bring her down. And, as she looks back on it now, she notes that “In one way it was good, because I didn’t have any bad habits.”

Rachel started off working solely on the radio but, after a couple of months the 2015 World Men’s Curling Championships in Halifax gave Rachel her first television opportunity.  Working as the lead correspondent for CTV News, she proved her capabilities and got her foot in the television industry door, so to speak.

Rachel worked in Halifax for a year and a half before being promoted to the morning co-host at 97.5 Virgin Radio in London, Ontario.  She doesn’t know where her job will take her next, but she hopes the skills she learns from her current role will help her evolve along with the drastically changing radio and television industry.

Rachel’s advice?   While a university degree is not a prerequisite for a career in radio and television, Rachel observes that people with post-secondary education are often successful in their career because “they build certain skills, I believe, through education. They learned how to be on a team and how to do projects together and all those things will help with any job”.

One reason Rachel loves her job is that it’s a great fit -- with both her education and her personality. Her education provided her great life skills on how to handle teams and show up prepared. And her outgoing personality really meshes well with her co-host, Jeff Kelly, making them a relatable duo for their listeners. In Rachel’s own words, “Somewhere in a car, somebody will relate to you, and that’s the entire point”.

Rachel also loves working in the media industry because of the many opportunities it provides. She loves being part of community events and has met many people and made many friends.  And these interactions provide her a great way to connect with the people who she is actually trying to speak to on her radio show. While she is by no means the biggest fan of early mornings, Rachel absolutely loves scanning through all the social media, figuring out what’s popular and important, and getting that information to her audience in the morning.

Overall, Rachel loves working in television and radio because it provides her an outlet to communicate issues that she cares about. She loves learning about current issues and telling more people about them. While degrees in biology and business may not seem like ideal path for a radio host, Rachel’s education taught her important life skills which really help her connect with her audience. As Rachel puts it, “It doesn’t really matter what your background is for certain things…it’s based on foundational skills…and getting where you want to go”

Check out Rachel every week day on Mornings with Jeff and Rachel from 5:30am-9:00am on 97.5 Virgin Radio!

Social Worker and Yoga Instructor: Jen Thompson’s WorkStory

By Erica Pulling, WorkStory Ambassador at Western University

Jen Thompson is a Clinical Social Worker and yoga teacher.  She combines her experience in the two areas in her practice at Exhale Therapy Services, located in London, Ontario.

Jen completed an undergraduate degree in social justice and peace studies at the University of Western Ontario, and her master’s degree in Social Work at Laurier University.   Throughout her schooling, Jen stayed active in the yoga world, as both a student and through teacher trainings.  After completing her master’s degree, Jen began working full-time in child welfare.  While she enjoyed her work, she missed the therapeutic aspects of clinical counselling.  Additionally, because of her yoga experience, she knew how well the two fields could work together and wanted to be able to combine them into a new form of therapy.  However, leaving the comfort of a full-time job with benefits seemed like a scary leap! 

After five years at child welfare, Jen began taking on clients part-time outside of work.  She slowly transitioned into fewer days a week with the welfare department and more hours at her own practice.  Finally, she gave notice and went full-time with her own practice. 

According to Jen, a typical day now involves seeing four to five clients a day for an hour each, and teaching a yoga class at the Moksha studio.  Treatment for each client is completely unique depending on what the client needs.  With some clients therapy may involve a lot of one-on-one counselling, others may require activities like yoga or therapeutic art.  Her favourite part of the job is when she can connect with a client and begin to see a transformation happen in their life. 

In addition to seeing clients, there is also a lot of work done behind the scenes, such as doing consultations and replying to emails.  The business component was something that was completely new to Jen when she started seeing clients, and she has had to learn a lot as a result.  One important lesson she has learned is that you can’t do it all!  Jen outsources different areas of her business to people who are trained to do them, such as accountants and website designers.  She also has a lot of interactions with her peers for consults and referrals. Jen has also networked with other professionals in the community, such as an Art Therapist and Reiki Practitioner.

While Jen is currently the only person practicing this form of therapy, she has received a lot of interest in learning about it from other social workers.  As a result, she is currently working on developing a curriculum on her therapeutic technique so that more people can learn it and it can become more available.  Currently Jen’s practice has become so popular that she has a waitlist of patients waiting to receive treatment. 

Taking his shot: Simu Liu, HBA’11, brings entrepreneur skills to Hollywood

By Angie Wiseman   

Becoming an actor on a popular new Canadian TV show or a stunt double on a Fall Out Boy music video was not at all on Simu Liu’s radar when he was working as an accountant in Toronto. Until he was laid off – and his world opened up.

“I remember feeling oddly free in that moment. I was without a job, but I thought I can do whatever I want. This is my one chance to really just try something. I owe it to myself to really give it a shot,” said Liu, HBA’11.

This past year, Liu’s acting career has gained momentum, with the success of his roles on CBC’s Kim’s Convenience and NBC’s Taken. Despite his respect for Toronto’s strong film industry, his ultimate goal is to move to Hollywood. On a recent trip there, he met with agents and casting directors in Los Angeles, including doctor-turned actor Ken Jeong (best known for his role in The Hangover) about a possible buddy cop movie that Liu hopes to write.

“I started talking to him (Jeong) on Twitter. When I got to L.A., he said come by the set and we can hang out more. So I ended up spending a lot of time with him. His advice was that you can’t wait. I joked that we should do a buddy cop movie for both of us and he said, ‘If you write it, I’ll be in it,” Liu said.

While there is no formal training to show actors how to network, Liu credits his networking and soft skills courses at Ivey Business School with giving him the tools he needed to push forward in his career and not be afraid to reach out.

“The hard part is to think of it (your career) as a start-up and think of yourself as an entrepreneur rather than an artist that waits for the phone to ring for opportunities,” he said.

“I spent so many years struggling as an actor. Then suddenly, I’m in demand. The only thing actors want to do is work. It was amazing – tiring, brutal and amazing,” he said of his recent schedule shooting two television shows at once.

In a long list of acting credentials Liu also includes stunt man, writer, director and producer – all skills that round out his already full resume.

Following his layoff from his accounting firm, Liu started out by looking at TV and film opportunities on Craigslist. In amongst some of the more unsavory ads was a posting for the movie Pacific Rim by director Guillermo del Toro. The movie was being shot in Toronto and they were looking for extras. The role paid just $10 dollars an hour, but it was the stepping stone Liu needed to start his acting career. As soon as he arrived on set he knew he was home.

“I ended up falling in love with everything I saw. People have careers devoted to the movies. It wasn’t just the actors – the assistant director, the gaffers working the lights – it was everything. It was such a big production.”

While Ivey attracted him to Western, Liu credits one of his first experiences as a frosh with giving him his first taste of fame and one he would reflect on often as he launched his acting career.

“The three sciences do O-Week together. So they had this big talent show where each of the sciences would audition one champion. Then on the final night of O-Week, they compete against each other on stage – and I won,” he said.

Liu used his dance, gymnastics and martial arts skills to put his routine together, all skills he would later draw on to expand his acting offerings.

“I had a very interesting first few months because everyone knew who I was,” he laughed.

While Liu majored in accounting, he was always involved in extracurricular activities that fed his interests and would later act as experience as he built his resume for acting.

“I loved that I could find a group of people that were passionate about the same things as me and when I did graduate and found myself laid off a few months later, it was really great to have those other skills,” he said.

Although he didn’t always recognize acting as his future career, when Liu thinks back to the first spark of interest in acting, he harkens back to his childhood when his parents dropped him off at the movie theatre for the day. “I don’t think I even entertained the thought of bringing that up to them. I was raised by movies, musicals and TV shows. And I loved all of it. Of course, it’s totally natural that I would want to go into that eventually,” Liu said.

Despite his passion for the craft, growing up, Liu didn’t feel comfortable broaching the subject of acting with his parents, Chinese-born immigrants determined to provide the best life for their family in Canada.

“I never really gave myself permission to fully pursue it. For me, my parents, above all else, wanted stability because their life, coming from a different country, had been anything but stable,” he said.

Liu’s drive, determination and his ritual of checking Craigslist every morning enabled him to build his resume and gain experience. Some days he was paid as an extra on a movie or a TV show and some days he worked for free in a music video.

“Looking back through it all, at no point did I say, ‘I’m going to give up or call it quits.’ I was still convinced this was something I loved enough to keep going. It’s not just about getting a degree and conforming to someone else’s idea of success,” he said. “You need to be honest with yourself about what your interests are because if you do have something that you are truly passionate about but don’t pursue then you run the risk of waking up one day and realizing that you don’t actually like your life. Take the time and know yourself.”

This article appeared in the Spring 2017 edition of Western University’s Alumni Gazette. Reprinted with permission.

The art of newspaper design

By Andrew Vowles

Photo Credit:  Lindsay Lapchuk

Matt French tells stories not with words but with design.

An award-winning page designer and assistant art director for The Globe and Mail newspaper, he aims to create eye-catching page layouts that give readers a clear idea what the story is about before they read a sentence.

“The designer is there to make the message as clear and effective as they can,” says French, adding that a skillful design draws attention to the article rather than to the design elements, including graphics, photos and typography.

Take the Globe’s front-page coverage of last fall’s final report of Canada’s Truth and Reconciliation Commission. The story was illustrated by oversize numerals that punched out the key points: numbers of victims, witnesses and deaths associated with the country’s former residential schools.

“The story was the numbers, and the numbers are the impact,” says French, B.Comm. ’07. “It’s not about any highfalutin’ image or fancy colour.”

Most days, French, 30, helps design the newspaper’s front page, working with a “cast of many,” including editors, headline writers and the paper’s creative director. Over the past year, he’s designed more than 300 front pages and thousands more inside.

French’s design skills are self-taught, but his career path started at U of G. Always driven to do creative work, he pursued a commerce degree thinking he could “make a living doing something creative in business” such as working for a marketing agency.

During a summer job in a marketing department, French took a stab at creating promotional material for trade publications. Back on campus during third and fourth year, he then worked at Guelph’s student newspaper, The Ontarion, as photo and graphics editor, and layout editor. Recalling those days, he says, “You were able to cut your teeth doing what you wanted. Learning from your mistakes gave you the freedom to make mistakes.”

Following graduation, he worked at the Woolwich Observer. After three years there, he worked for 24 Hours, a Toronto commuter newspaper, and the Toronto Sun, among others.

French got called up to the “big leagues” in 2011. Up to 400,000 people read The Globe and Mail’s weekend edition.

Among his notable Globe projects, he points to an “Unremembered” series of articles last year about the suicides of Canadian soldiers and veterans who fought in Afghanistan, as well as the 11th-hour package of reports covering the 2015 federal election that vaulted Justin Trudeau’s Liberals into power.

Another favourite was the 2012 Remembrance Day cover, with the word “Remember” stamped over a soldier’s image. “It did what it was intended to do: cause the reader to pause and reflect.”

A fan of the Washington Post and the Guardian, French brings what he calls a simple and subtle but graphic approach to his work, as well as a refined sense of visual literacy — all without getting in the way of the story.

Sitting down to assemble a page, he knows that reporters and editors might have put months of work and passion into the article. “At the end, I’m the person responsible for taking it over the finish line, making it sing so that people connect with it.”

This story, reprinted with permission, originally appeared in The University of Guelph’s Portico Magazine. 

Painting the Town Red: Carly’s Work Story

By Abigayle Walker, WorkStory Ambassador at University of Ottawa

We last saw Carly Silberstein in her first WorkStory back in 2012, when the Western University grad was working as a corporate event coordinator at KCI Management. Now, Carly comes back to share her journey on becoming a successful entrepreneur. She is the CEO and cofounder of a startup company, based in Toronto, called Redstone Agency . Being active members of industry associations, Carly and her business partner noticed that there was a gap in the market – younger generations were just not being represented or engaged by these types of organizations.

Redstone–  the youngest-run association management company in Canada– was created to fill this void.  

The agency provides its clientele with a well-rounded assortment of services that include event and association management, digital and technology solutions, and consultations. The business works with organizations such as TalentEgg, the Women’s Business Network, Women in Nuclear Canada and the Planning Standards Board to name a few.

Carly is truly passionate about her career and company! She especially loves the team that she works with and interacting with clients. Since Redstone represents a wide array of companies in different fields, Carly has the opportunity to wear many different hats and is required to perform a wide variety of tasks. She enjoys that every day is new and exciting.

The team at Redstone is constantly hard at work. Some days, they work on client events while other days are spent in the office, brainstorming and strategizing. Being a startup company, the Redstone team works vigorously to increase professional development and acquiring networking opportunities. The priority, however, is always to serve the client.

The success of Carly’s business is dependent not only on the hard work the team does, but also their ability to build and foster relationships. They always make a conscious effort to stay up-to-date on the constant pulse of the trade. The team also contributes to the field by volunteering, writing in industry publications, and participating in industry and non-industry events.

For aspiring event planners and entrepreneurs, Carly strongly recommends joining professional associations to create professional ties. She also stresses the importance of volunteering and internships/co-op, which she says are crucial because the experience gained is invaluable. Volunteering one’s time is a great opportunity to learn from others in the business. Carly’s closing remark was to always say “yes”…you won’t know what you’re going to love until you try it!

Natalie Pecile…Making the world a better place

By Danila Di Croce

Photo by Giulio Muratori

When Natalie Pecile decided to study science throughout high school, she was planning to follow in her father’s footsteps and become an engineer. However, that all changed when she realized that her extroverted personality was far better suited for the business world. 

Her decision was definitely the right one as this recent alumnus of York University’s Schulich School of Business has flourished with the opportunities her program provided her. At 21, this native of Toronto has already garnered a pretty impressive résumé. She spent a semester abroad in Bangkok, Thailand, developed a literacy program at her old elementary school, competed in Dubai for the Hult Prize, held the title of VP of Operations of Schulich’s Undergraduate Business Society, and she was just recently hired for a full-time position with the Tim Hortons Leadership Development Program. “I’ve always been interested in how to apply myself to benefit society,” she says. “Originally, I specialized in accounting and the non-profit business sector; however, I then switched to focus on marketing and entrepreneurship.”

That switch is what led her to Dubai. In her fourth year at Schulich, Pecile directed her focus on social entrepreneurship and social business. This resulted in her, along with three of her classmates, entering a local competition organized by the Hult Prize Foundation, a not-for-profit organization dedicated to launching the world’s next wave of social entrepreneurs. The competition invites students to develop new ideas for sustainable start-up enterprises that will help to solve the planet’s biggest challenges. Although Pecile and her team did not win, she points out that the experience was definitely worthwhile. “It was very empowering; it allowed me to use everything I had learned at school up until that point and apply it to a global challenge that I am really passionate about. It helped me to look at our issues with new perspectives and taught me to be more flexible and open to change, which I think will be very helpful moving forward.”

Pecile’s experience in Bangkok, Thailand, also left her with a positive impression. “Meeting people, discussing career options with them, and observing individuals who were pursing entrepreneurship was a great career influence.”

 Nowadays, Pecile is focusing on her new position at the Tim Hortons Leadership Development Program, which allows individuals to train in different areas of the business before deciding on which sector to commit to. “I am excited about the program as it gives me the opportunity to try out new things; most especially to experience marketing in ‘the real world,’ outside of school.”

When she isn’t busy trying out new ventures in the business world, Pecile occupies her time with organizing and overseeing events at York University. She also devotes time to the arts. As a graduate of the Royal Conservatory of Music, Pecile enjoys playing the piano. When asked how she balances it all, Pecile credits her family for their support. “My parents have always let me make my decisions freely. They have always been supportive and helpful with their advice.”

She also credits her strong family ties for helping shape the person she has become. “We are close; for each special occasion we all gather at my grandparents’ house, and I really appreciate that because I know that not everyone has that.” She acknowledges both sets of grandparents, who hail from the Friuli and Lazio regions of Italy, for helping keep her connected to her Italian roots. “A lot of my Italian influence comes from food and speaking the language. Initially I learned Italian was I was little, and then I switched to English. My grandparents have always shown us traditions such as making sausages, wine and pasta sauce.”

In regards to continuing traditions, Pecile explains, “I definitely want to put more time into the Italian culture and concentrate on it more. I would love to improve in my speaking and continue the language with future generations of my family.”

When asked where she sees herself in the near future, Pecile says, “I want to learn everything about the business and hopefully one day become a successful entrepreneur. Having all parts of your life balanced and working hard at something, while improving the lives of others – that would be ideal.”

Reprinted with permission from Panoram Italia    

Canadian Cool: Illbury and Goose putting the hip back in the Great White North

by Jason Winders

Everybody has that story – that time at a cottage, that time at the beach, that time where waves lapped at your toes while a bonfire warmed your back. Meghan Kraft and Daniel Phillips want you to remember those times every time you think of their brand.

 “We want to be a Canadian heritage brand, a lifestyle brand meant for every Canadian,” Kraft said. “People want to be proud to be Canadian, but they don’t want a tacky T-shirt to do it in. We have given them that opportunity to be cool and hip and trendy and socially responsible – all things Canadians are.”

Kraft, BSc’14 (Animal Behaviour), along with Phillips, a Fanshawe College graphic design graduate, are the creators of Illbury and Goose, a Canadian clothing and lifestyle company.

Today, the company is gaining attention not only for its style, but for its commitment to produce clothing, accessories and apothecary items for Canadian in Canada, all toward a mission of taking the definition of Canadian beyond “campfires and dogsleds.”

And it all started a handful of years ago with a couple of T-shirts.

In 2012, a gap in the “cool, unique products for guys” space led Phillips to design their first handful of shirts – one design showing a skull among geometric shapes, another bombers dropping wasps from their bays. They were cool, but perhaps not as deep as some thought.

“People thought we were sending this huge, huge political message,” Phillips laughed. “Honestly, we just thought they looked cool. I really just wanted a shirt with a skeleton on it.”

And so did a lot of other people.

The company – then known as dpms (Dan Phillips Media Studio) – was a face-to-face business from the start. It grew thanks to hustle and chutzpa.

Customers connected with them over a rented table at the Western Fair Farmers and Crafts Market or countless summer festivals across the region. Strangers came by the pair’s apartment to pick up orders. They sold beaded bracelets straight off their wrists in bars around town.

“We pretty much traveled anywhere where we could influence people in short time spurts. It was such a cool thing. We got to test market our product in this really organic way,” Kraft said. “We never forced it; there was no plan. We did something, people liked it and we decided to keep doing that.”

As the company grew in popularity, so did the product line – hats, leather goods, even personal care and apothecary items.

The breakthrough came when they were recruited into Biz Inc. (now Propel), Western’s business accelerator, and opened a popup store in the basement of the University Community Centre in November 2012. “That was the most inspirational, most important thing that ever happened to me at Western,” Kraft said.

The following academic year, she deepened her connection to Biz Inc. She lived there in many ways, using the space to study and work on the business. Today, Kraft credits John Pollock, former Director of Biz Inc., for the company’s biggest push.

“Our business would not be the same without him. He really started pushing us to figure out who we were, what we wanted to do,” she said of the man she still calls “one of my greatest mentors.” “We were forced to write our business plan, create some goals and really figure out our company’s values. We didn’t know any of that going in because it was an experiment until then.

“All of the pieces started connecting together at that point.”

In 2014, Kraft and Phillips won the Seed Your Startup competition and used the prize money to incorporate the business. With incorporation came a name change as the dpms name was shared with an American gun manufacturer.

Enter Illbury and Goose, a name honouring businesses run by their grandparents, Illbury Furs in Woodstock, Ont., and The Country Goose in Strathroy, Ont.

“We feel it is a really, strong Canadian heritage name. I feel like it could be comparable to Abercrombie and Fitch. It sounds so Canadian; the history behind the brand is unbelievable. That has led us to what Illbury and Goose is,” Kraft said.

Today, the company continues to sell via its website, illburyandgoose.com, and now boasts two physical locations, one opened at 884 Dundas Street in London in August 2015, a second on Queen Street West in Toronto in August 2016.

The signature product is its logo, a maple leaf fused to the top of an anchor. Not only is it the top-selling item, but it ‘anchors’ the company’s brand story better than any other single item.

“We get to hear these amazing stories from our customers wearing the brand around the world,” Kraft said. “It is absolutely crazy. We were selling T-shirts in a park and from our house, and four years later, we have all this.”

This article appeared in the Fall2016 edition of Western University’s Alumni Gazette. Reprinted with permission.

Dynamix Fitness: Lisa’s WorkStory

By Abigayle Walker, WorkStory Ambassador at University of Ottawa

Lisa Bergart owns her own personal training company called Dynamix Fitness. Her business provides professional in-home training for customers in the greater Toronto region. Saving busy customers a trek to their local gym, Lisa brings the experience to them. With customized workout plans that are tailored to each client’s fitness level and goals, Lisa is dedicated to helping her clients attain the results they desire. Lisa says that there is nothing better than seeing her clients reach their fitness goals and be who they have always wanted to be. Having over a decade of experience in the health and wellness industry, Lisa says she loves her job!

Typically, Lisa starts her day at the bright and early time of 6 AM in order  to meet her first clients. After her morning sessions, Lisa responds to email leads and client text messages. She also takes this time to post to the company website and social media pages. Throughout the rest of the day, she drives around the city and holds training sessions. Lisa says that each day is completely difference and depends on her clients’ schedules.

Lisa received her undergraduate degree at York University in Health and Social Science. She says her degree had provided her with a strong foundation in the health profession. In addition to her undergraduate education, Lisa also received a diploma at The Canadian School of Natural Nutrition, becoming a registered holistic nutritionist. She also went on to attain her certification as a post-rehabilitation specialist. This allows her to offer conditioning programs for over 30 medical conditions. In addition, she is also certified as a post and pre natal exercise specialist. On top of all this, Lisa took Seneca College’s Social Media program, which helped enhance her marketing and promotion skills.

Why start her own business?  Lisa had worked at several different gyms across Toronto; the last one being a private training studio. There, she gained the knowledge to create safe and effective customized training, which she needed to start her own business. Lisa was given extra motivation when two of the gymnastic teams she had been coaching received bronze medals overseas, at the Maccabiah Games in the summer of 2013. In addition to being this thrilled by this, it gave her that much more confidence in her ability to train people to reach their fitness goals. 

Lisa says that the success of her business is due to her strong social media presence, as well as her strong community connections through and events with various organizations.  Lisa’s business was featured at the Toronto Women's Expo, Feel Good Women's Expo, Cancer Recovery Foundation of Canada, and The Thornhill, Vaughan, and Aurora Festivals. Although her success has been on an upward incline, Lisa says one of the biggest challenges with owning her own business is staying up-to-date with all the current health and fitness trends.

Lisa’s advice for other young entrepreneurs who want to start their own businesses? Create a business plan and have monthly goals that excite you. Specifically for those in the health and fitness field, Lisa stresses the importance of staying current with health and fitness trends on social media. Her closing words?  Follow your passions and priorities!

An Apple a Day?

Interesting entrepreneurial combination…an apple researcher who is allergic to apples, a sommelier & wine-maker, a chemistry PhD, a food & drink industry expert --- and the fabulous orchards of Nova Scotia’s Annapolis Valley!   

Read more about Annapolis Cider Company ….and if you are in Wolfville, check out the cidery and tasting bar on Main Street!

Food for thought: How my co-op at a local eatery led to multimillion-dollar success

By Katherine Murphy, General Manager, Nourish Kitchen & Café,  BCom ‘13

Katherine Murphy (left) and Hayley Rosenberg with a signature dish, “CultivateSharing,” made up of local harvest produce, cultured cashew cheese, beet pâté, herb pesto, buckwheat seed bread and house crackers. Delicious! 

When I was first looking for my original co-op job before entering the BCom program at the University of Victoria, I was searching for a restaurant placement, with the idea of finding a business that was small and still in the start-up phase. My secret vision was to help grow the business as well as become involved in the creation of food culture in Victoria. Food has always been the cornerstone of my family and the main way we created connections, taught values and fostered a family environment.

 During that time, by sheer serendipity I met Hayley Rosenberg, the owner of Nourish. Nourish was located at the Horticulture Centre of the Pacific in Saanich, had seven tables, casual counter service and a four-burner electric range.  It had been open eight months. With values that echoed my own, Nourish was involved in the local community, harvested some of the vegetables grown on site at the garden centre and was very much in the start-up phase. It was a perfect fit!

Launched with no capital investment, growing Nourish as a business has taken creativity, problem solving and a huge amount of determination every step of the way. From day one I was invited to be part of that growth. My first eight months were intensive and full time.

I began my first semester at Gustavson after those eight months and I remember looking around my class and wondering if anyone else knew just how relevant the course content was. I know for a fact that without my prior involvement in Nourish I would not have taken nearly as much value from my courses. 

Over the winter break, Hayley and I spent each day working our way through the marketing plan, a class assignment I had been given by Professor David Boag. We literally wrote the first official draft of the business plan based on that outline. The business plan allowed us to formulate our vision enough to re-open the following spring with the concept for the restaurant that Nourish has now become.

We now have two bustling locations, one in downtown Victoria and one still situated at the Horticulture Centre in Saanich. The Garden restaurant still has a four-burner stove, but has grown to 50 seats, offers full service,  and regularly sees 150 guests for Sunday brunch. Our inner harbour location sits in a beautiful three-story heritage home where we hope to host workshops and conferences, as well as fill our open and airy dining room with happy people. We have 35 employees between the two locations and I have been fortunate enough to grow with this ever-changing and exceptional business. (If you haven’t heard of us, visit Nourish visit  to get a sense of just how far we’ve come.)

At 25, I find myself the general manager of a multimillion-dollar small local business. Throughout my time at Gustavson, the single most valuable part of my education was the hands-on experience that I gained through my co-ops. There is no doubt in my mind that if I hadn’t gotten the opportunity to be a part of this business from the beginning I would be in a very different stage of life now. 

This story, reprinted with permission, originally appeared in Business Class Magazine, a publication of the Gustavson School of Business, University of Victoria.    Photo Credit: UVic Photo Services.

Children’s Dreams Made Real: The Story of The Enchanted Cottage

By Annette Dawm, WorkStory Ambassador

Caleigh Allen is the creator of Ever After Entertainment in Atlanta, Georgia. Together with Jenna Bell and several other actors and artists in Atlanta, Caleigh’s company creates an entertainment experience like no other. The goal is to create “The Enchanted Cottage” a fairy tale venue where children and their families can enjoy a magical experience with their favourite characters, without the high costs of a theme park. Currently, actors involved with the company spend much of their time in character and on the road driving to birthday parties, meet-and-greets and charitable events. After two successful years in business, they are ready to find a physical venue where children visit The Snow Queen and her sister or even a mermaid! Pirates, princes and superheroes are also part of the company where they strive to have “Children’s Dreams Made Real.”

Recently, Jenna participated in an “AMA – Ask me Anything” on Reddit to describe what it’s like to work as a princess. It snowballed to other websites including the Facebook page of fitness guru, Richard Simmons. “That was such a cool moment!” Jenna laughed, “Caleigh sent me a screen shot and I just couldn’t believe it. Even more amazing was that he posted an article, based off another article, based off my Reddit and I realized, ‘Wow…This is really spreading. People are actually interested in what we are trying to do here!’ I was afraid when I offered to do the AMA that I would get no questions at all, so to see the support has been so uplifting.”

“This project is very near and dear to our hearts,” both women explained. “…We realized there really isn’t a ‘home’ for this industry. People work out of rented office buildings, or their houses, and we thought, ‘what if we made a place where we can all come together, as a co-op and benefit?’ Everyone can be involved with events… and whatever fantastical things we think of, at a lower cost, to help cross promote and allow these small businesses to get exposure and grow.” Part of their mission also includes working with sick children and their families.

Essentially, the idea for Ever After Entertainment came from Caleigh’s childhood love of fairy tales and her father’s success as an entrepreneur.   “I have a degree in Musical Theatre and a love for all fairy tales …. Add those two together, and you get an adult who started a princess entertainment company! ….My father was always a role model for entrepreneurship. He [made] his own company that eventually was dissolved into Technicolor and Sony with him near the top. …When I was younger I didn’t realize he set the stage for me to succeed. His advice for me [was] ‘Don’t stop believing, never stop growing, and love what you do.’” she explained. As her dream becomes a reality, Caleigh finds it most rewarding that she can share the experience with her dad, and that she is able to represent women in the workforce.

“… As a woman especially, it’s so much harder for us in the world of business to be taken seriously and to succeed. The fact that I have been successful in this cutthroat world with a princess company means the world to me; and to have my father support me is everything. In addition to being a “full-time princess”, Caleigh also makes and sells her own flower crowns.

Jenna joined the company on a whim and describes herself as a “part-time princess” because her character work only takes place on weekends.  “During the week I work as a digital artist, doing graphic design and computer animation. On the weekends I am usually spending my time as The Snow Queen-- and sometimes as a few other princess favourites as well. I graduated with my BFA in animation, with an obvious interest in fairy tales, and a desire to be a Disney animator. I ended up moving to Atlanta to work for Turner Broadcasting, and during a huge Halloween parade I decided to dress up as The Snow Queen. Well, I couldn’t walk ten feet without people stopping me for pictures, and was eventually approached by someone holding children’s events at a nearby ice-rink. They needed a Snow Queen character for the parties. At first I was timid about it all. I’ve never acted in my life.and  kept asking my friends, ‘Is this weird? Do people do this?’ Finally my good friend Kyle urged me to give it a try, and I thank him for that push…I met Caleigh and other wonderful people in this industry and it’s become a part of my life [that] I don’t think I can live without now.”

Jenna even took her role as The Snow Queen to Thailand, which is also how the cottage came about. “I had planned to go to an underprivileged school to deliver school supplies, but when my guide found out what I did on the weekends she was ecstatic.… I put on a blue dress from my backpack, and she wrote ‘The Snow Queen’ in Thai on my name tag. The kids were shy at first, but soon as she told them ‘who I was’ they all came running toward me and basically tackled me with hugs and kisses. It was just wonderful. I wasn’t there long, but by the end of it our guide brought over the principal and translated his thank you to me. He bowed and told me those kids will never have a day like this again, and that I brought them an experience they will never forget. It meant the world to them. It was such an interesting perspective for me because I’m just me you know? [I’m] just playing this character. It’s amazing how you can bring hope in the simplest ways, and after that I was inspired to do more. I came home … and reached out to Caleigh and said ‘So I have this idea for a cottage….’ We’ve been working towards that dream ever since.”

Despite what seem to be very magical jobs and goals, there are many challenges as well. Caleigh notes that “Making magic for children is usually great [but] every so often, it’s not. Sometimes you have crazy parents or clients who try to make your job harder, but you can’t let them! I love to perform and I love entertaining kids, so that’s definitely not the hard part. Usually the scheduling and dealing with fussy clients is a lot worse than the children.”

Jenna finds that her biggest challenge is “commanding a room full of strangers” because “Some kids believe, some don’t. But if you can convince the non-believers that you’re ‘real’, then you’ll be leaving on a high note…and in the good graces of the guests, which means recommendations for more events.”

 “… Many parents ask for us to just come in with this grand entrance of singing and dancing, but we have to explain, even though we are the child’s ‘favourite character’ that will still scare them.... It’s better to ease into it, because the kids can be nervous too! From there we read stories, sing songs, take pictures, and participate in games. ….We may be there for anywhere from an hour to four hours, and we have to always be in character and make sure each family walks away with a smile” Bell continued.

Despite the challenges, most of their days end happily ever after, making it all worth it for Caleigh Allen and Jenna Bell.  For more information you can visit their website and like their Facebook page. You can also follow them on Twitter (Caleigh / Jenna) on Twitter and for updates on The Enchanted Cottage.

Amanda Stark is The Friendly Visitor

By Emma Kushnir, WorkStory Ambassador at Western University

Amanda Stark has worked for her own self-started business The Friendly Visitor, in London, for fourteen months. After attending Emmanuel Bible College in Kitchener, she realized there was a lack of support for those with Parkinson’s Disease and other seniors’ needs. As The Friendly Visitor, she provides companionship, helping-hand services, and life-skills coaching, in order to facilitate clients’ independence at home and to connect them with other resources.  Her goal is to help her clients live as well, and as independently, as possible.  

As the owner of The Friendly Visitor, Amanda manages all of the administrative tasks, and all marketing initiatives, including advertising, social media, community networking and the website. She first became interested in this type of work when she was living with her uncle who has Parkinson’s Disease.  Amanda used to help him around the house, drive him to appointments, and go on weekly movie dates. This, as well as her experience and visits with her grandmother, inspired Amanda to venture into this line of work.

Amanda has a counselling degree from Emmanuel Bible College, and many years of administrative assistant and customer service work. In addition to these skills, she explains that “this job takes a certain personality to connect with clients and to build rapport.”  The job also involves conflict management, facilitating group discussion and awareness of mental health concerns. She notes that “given the general nature of the helping hands component, it also requires a willingness to get our hands dirty and do whatever is needed. In some cases the skill of resourcefulness has been my best asset, by helping with pets, making meals, and doing laundry, among other things.”  Also important for anyone who is self-employed are time management skills -- knowing how to prioritize tasks and optimize time in the schedule.   Having a general knowledge of the operational side of business, Amanda also knows where she should hire out, so she can focus on the things she’s good at.  For example?  “I enjoy coordinating and customer service, but I am not great with numbers so that’s why I have a bookkeeper. Networking is another strength that fits well with running a business. Making connections in the business community as well as in the public is what goes the extra mile to spread the word about a small business.”

When asked why she loves her work, Amanda has a long list!  “I love my clients – I think my seniors are my favorites. I don’t have any grandparents, so I love hearing their stories and getting their advice on life. It’s the relationships in general that are my favorite – whether learning from other business owners, connecting with people in the community, or staying in touch with the families of the people I serve. I also love the variety, the fact one day I’m gardening, the next day I’m moving furniture and the next I’m having a conversation about life skills.” Speaking of a particular 93-year-old client, Amanda loves hearing her old stories about London many years ago, and that she considers Amanda family. Similarly, she enjoyed working with an 83-year old client who shared many stories about growing up in Greece, moving to Canada and making a life there.

Making the decision to go into business for herself was the biggest decision that Amanda has ever made. She could have worked for someone else, but because of a physical injury she also needs specific prioritizing. So working for herself seemed best.  Another hard decision involved whether to follow the advice of others or do what she felt was right. Amanda explains that “many well-meaning people had advice about the different aspects of getting started, but not all advice was helpful or fruitful. Along with that, knowing who I could trust was a big challenge.” Her branding was also critically important, so she did a lot of research before her business name and logo were created.

Perhaps not surprisingly, the biggest challenge Amanda faced was finances. It was difficult starting a business when there wasn’t much money coming in at the beginning. She was lucky enough to go through the Ontario Self-Employment Benefit program before its recent cancellation.  Getting attention for her business was also challenging since her advertising budget was focused on word-of-mouth marketing.   Amanda acknowledges that she had her moments of doubt wondering if this was “the right path” for her, but quickly adds that “I absolutely know 100% that it is…no good thing is accomplished without a little struggle.”

Amanda’s advice for others?  “Be honest with yourself. If you are not a self-starter, you probably shouldn’t start your own business!  But trust yourself. You know what you know – be confident in that. Reflect on what you’re good at and choose a career that focuses on your strengths. Don’t just go where someone tells you to go – if I had done that, I would still be sitting at a receptionist desk somewhere.”

Find out more at The Friendly Visitor website: http://www.thefriendlyvisitor.ca

The Girl with a Passion for Fashion: Nicole Snobelen

By Veerta Singh, WorkStory Ambassador at Western University

When Nicole Snobelen was 8 years old, her Nanny gave her a designer game where she could draw and color outfits. Nicole knew right then and there that this was something she wanted to do with the rest of her life and she made her dream a reality!  Nicole Snobelen is the owner and designer of Evelynn by Nicole Snobelen and the Founder of the Abby Girl Fund. She studied Fashion Design at Fanshawe College in London, Ontario during the years of 2009 – 2012.

Evelynn is a Canadian fashion line based in London. The collection is targeted towards young women who love to stand out in a crowd! Nicole also founded The Abby Girl Fund, a fundraiser that started in 2015 to help lift the spirits of girls suffering from illness. Volunteers with the Abby Girl Fund visit girls in the hospital and work with them to design and colour their dream dress. In the days that follow, they secretly fabricate the identical design and make the young girl’s dream dress come to life. A few days later, they surprise each girl with her very own custom dress!

Prior to seeing her dreams come to fruition, Nicole indulged herself in many different experiences that really gave her a better sense of the fashion world and helped her get to where she is today. She was the marketing captain at The London Tap house, where she was put in charge of customer relations, marketing the business, running Friday nights, planning events and getting people involved with the company. She also trained new employees – both servers and members of the marketing team. 

Nicole also assisted fashion designers at Toronto Fashion Week, where she furthered her knowledge in the fashion industry. And as if that isn’t impressive enough, Nicole put together over 23 fashion shows to raise money for charity organizations like The Canadian Cancer Society, Canadian Diabetes, Lupus Canada, Cystic Fibrosis, and MS Research.

So what does a day in the life of Nicole Snobelen look like? “Being an entrepreneur, I typically start working when I open my eyes and, until I close them, I am never really not working—I am my business. I start my day off by checking and replying to emails, followed by updating social media outlets. This usually includes updating my website, prepping orders to be sent out and mailing them. I try to get in 3 to 5 hours of sewing—new inventory or custom work. Some days I schedule trips to the fabric stores. I like to set aside an hour a day to spend time on the Abby Girl Fund submissions—whether that would be patterns, making the design they came up with or actually putting it into production to sew”.

Nicole says that four things are very important when working in this field. “Passion is so important. If you’re going to run your own business, you need to love and be passionate about what you are doing”. She stresses that patience is also key because you cannot expect to be successful right away—things take time to grow. Dedication is also important. “It not only takes a lot of work to create a job where there wasn’t one, but to actually wear every “hat“ (run and control every part) in your business from the start can take a lot out of you. I have sacrificed a lot of things in my journey, like having a fixed income. When I first started Evelynn, I was living dress to dress in order to get where I am today”. Last, but not least, creativity. The fashion industry is very competitive and you need to be able to find inspiration easily.

The reason Nicole is involved with fashion design is because her favourite thing to do is brighten people’s days or bring them out of their situation. “I am very passionate about what I am doing and who I have become in the process. I wanted to use my talents to help people, which is why I started the Abby Girl Fund. I use my gift to brighten the days of little children going through a hard time. To not only see, but be a part of putting a smile on the children’s face, it fills me with so much joy. I can honestly say I have the best job I could ever imagine. I get to wake up every day and live my dream, choose the people I want to work with and be a part of something amazing that I created”.

Nicole has some great advice for people who are relatively new in the workforce. “Don’t give up on your dream! Things will get tough and you will feel discouraged but if this is your dream, fight for it! Listen to people; you can learn something from everyone you meet. Be a good person and help people when you can”.

To see some of Nicole’s fantastic work from Evelynn, visit her Facebook page:

https://www.facebook.com/EvelynnByNicoleSnobelen/

To get more information on the Abby Girl Fund, visit:

https://www.facebook.com/abbygirlF/

Biology Meets Business: The Best of Both Worlds

By Veerta Singh, WorkStory Ambassador at Western University

Who says biology graduates are limited to working in the science field? Not Zach Armstrong, that’s for sure!

Zach is currently the Director of Business Development for Mitacs, a national not-for-profit organization based at Western University that designs and delivers research and training programs in Canada. Zach completed his undergrad in biology at Western University and graduated with a Bachelor of Science in 2008. His fourth year research project involved looking at a family of proteins within a species of flowering plants known as Arabidopsis thaliana (a weed). Zack then continued to pursue doctoral work at Western’s Schulich School of Medicine and Dentistry and completed his PhD in 2014.

Prior to procuring his position at Mitacs, throughout his undergraduate years, Zach worked a series of summer jobs in his hometown in Northern Ontario --  jobs at a lumber mill or a convenience store. During undergrad, Zach was involved in many volunteer and extra-curricular activities. He was the president of the Science Student Council in his 3rd year and a member of the University Student Council for a number of years until he was ultimately on the university Senate in his 4th year. He really enjoyed being involved with the school and the community and still enjoys it.

A typical day in the life of Zach Armstrong at Mitacs is variable!  Much of the work involves meeting people and discussing the challenges they may have. Often he is involved in promoting Mitacs programs.  Some of the work is administrative.  For example, he does a lot of reviews of applications, and makes sure the research proposals are hitting the right notes. He says that the skills he gained during grad school really helped him in that particular part of his job.

The main part of Zach’s job, though, entails talking to professors and students.  As Zach describes it, these conversations involve “explaining how the programs work, providing tips on how to build partnerships with non-academic organizations (i.e. businesses and non-profits) and then talking to those businesses and non-profits and explaining how the program works. Digging into the challenges they face on a day-to-day basis and showing them how research can help them solve those challenges is just one of the many facets involved in this job. It’s a very dynamic job”.

Although Zach graduated with degrees in biology, he was able to use the skills and knowledge he obtained and apply them to his current job as a Director for Business Development. “It’s a big field with a lot of different organizations. In terms of qualities that would help one become successful in this field, a lot of them are gained as you go through graduate school, such as understanding how grant and research proposals are supposed to be well written. But it’s difficult to find someone with ‘the complete package’  for these types of jobs, specifically the ones at Mitacs, because there is such a business development side to it and those aren’t necessarily skills gained as a graduate student. Skills such as being able to explain complex concepts in simple forms, networking skills and presentation skills are skills that are hard to find in someone with a PhD “

So the burning question is how did Zach, a biology graduate, discover that he wanted to become a Director of Business Development at Mitacs? When Zach was in grad school for 5.5 years completing his PhD, he wasn’t aware of Mitacs (which in retrospect he says is disappointing because they had many programs that would’ve been helpful for him).  He actually learned of the position by a happy chance.  Prior to his PhD defense, his supervisor sent him a job posting based at Western University.  This was perfect because Zach wanted to stay in London!  It was also convenient because the position was outside of research,  but still associated with the things he had been doing so it seemed like a perfect fit. “I was a little hesitant at first, but I applied and was lucky enough to get an interview and then a position in the organization. The position was actually for a business development specialist which was the entry-level position and then eventually I was promoted to Director”.

Clearly, Zach didn’t ‘always know’  he wanted to work at Mitacs. When he started his PhD, he was still exploring his options and wanted to be a faculty member at a University.  Although this was his initial interest, he realized halfway through his PhD that instead of dedicating an immense amount of time to one single goal, he wanted to be involved in things outside of school. So academia seemed like a less viable long-termgoal. However, all is well that ends well because the Mitacs position was the best of both worlds and a perfect fit for Zach!

When prompted to provide some advice for people who are in the early stages of their career,  or just about to enter the workforce, Zach stressed keeping an open mind. It’s something he would say to grad students as well. “Not everyone will be a professor at a University and there are plenty of other jobs out there. Do your best to keep an open mind and don’t be afraid to take risks. Do something you love. There shouldn’t be anything to stand in your way between doing something you love because ultimately you will be more successful at that than doing something you’re not passionate about. Find an organization you really believe in because it won’t feel like work and that’s really something everyone should strive for!”

Lisa Charleyboy’s Fashion Mag Will Tackle Aboriginal Issues With Style

By Tiffany Hsieh

Photo by Sofie Kirk

Lisa Charleyboy (BA ’10, York University) always felt like an outsider to her Tsilhqot’in community and reserve in Alexis Creek First Nation, B.C. What helped ground her while growing up in Abbotsford, a suburb of Vancouver, was her insatiable interest in fashion and magazines. At 10, she devoured Vogue magazine cover to cover. By Grade 10, she decided she would move to Toronto upon graduation to study fashion communication. But it was at York University that Charleyboy discovered her indigenous roots and her true passion, which paved the way for embracing her native culture through writing on fashion and all things lifestyle.

“At York, I was encouraged to explore my heritage through writing and assignments, to explore history and be more critical about aboriginal issues in Canada,” she says. “I was very engaged as a student and with the student paper. I really enjoyed my time at York. It was a fantastic experience.”

Charleyboy is now a writer, fashion blogger, social entrepreneur and actress. She graduated from York’s Professional Writing program after a stint in fashion communication studies at another university didn’t prove to be what she desired. While a student at York, Charleyboy wrote fashion columns for Indian Country Today, was a fashion editor at York’s Excalibur, an intern at Lush magazine and a weekly contributor at MSN.ca on beauty, fashion and lifestyle. She also started her popular blog Urban Native Girl as a way to engage in writing and social media, and connect with native peoples from across North America.

When Charleyboy was approached by York to work as an aboriginal recruitment officer upon graduation, “It felt way off path,” she recalls. “I wanted to go into fashion magazines.” However, after the University approached her a few times, she decided it was a good opportunity for her to engage aboriginal youth about pursuing postsecondary education at York and following their dreams.

“There’s a native belief that if you are being asked to do something three times, you have to really give it some careful thought and consideration,” she says. “I took the job. I got to travel and meet people. I was involved with the native community across Canada. The job changed my focus to indigenous issues.”

During her two years in the role, Charleyboy helped York build relationships with First Nations communities all across the country. Among her many accomplishments, she helped to bring renowned author and York alumnus Joseph Boyden to campus for a speakers’ series. Not only has Boyden been a mentor to Charleyboy ever since, but he’s contributed to an anthology about indigenous youth that she co-edited. The book, titled Dreaming in Indian, Contemporary Native American Voices, was published last fall by Annick Press.

“The job at York shifted my life and opened my eyes,” she says. “Had it not been for this experience, my magazine would be more fluffy.”

Urban Native Magazine, an online publication Charleyboy launched in 2013, bears a mission to be “the go-to destination for current articles on indigenous fashion, art, culture, entertainment, lifestyle, news and business.” Despite the stark reality of print media’s continuing decline, her magazine’s first quarterly print issue is scheduled for launch this winter.

“I want my magazine to inspire indigenous youth. I want to distribute the magazine in northern communities, where there is limited access to smartphones and computers and not a lot of magazines in this realm,” Charleyboy says. “One of the things I hope to explore is fashion through [photo] shoots for my magazine and to showcase aboriginal fashion designers.”

Aside from being one of Canada’s most popular bloggers, Charleyboy was selected as a 2013-14 DiverseCity Fellow, one of North America’s leading urban fellows programs for rising city builders. As part of the fellowship, she has worked on an aboriginal youth media training initiative in Toronto. In her free time, Charleyboy has also been working on a book about urban native millennials, writing a “native chick lit” novel about a young woman in a big city looking for love, and filming a 13-part television documentary series called Urban Native Girl, which follows her as she takes her blog and turns it into a native lifestyle magazine featuring aboriginal fashion. The documentary is scheduled to air on Aboriginal Peoples Television Network in fall 2015.

“Fashion is always with me,” says Charleyboy, who recently moved to Vancouver to pursue a master’s degree in business administration. “Even though I never thought I’d be a writer, I have transformed my love for fashion through my love for my culture and writing. It’s been an incredible journey.”

This article appeared in the Winter 2015 edition of York U, the magazine of York University.  Reprinted with permission. 

A Clinical Counsellor’s Perspective: Lanie’s Story

By Emma Kushnir, WorkStory Ambassador

Lanie Schachter-Snipper’s adventure in life and academics has been vast and amazing. After finishing her undergraduate degree from McGill University in Latin American and Caribbean Studies, she took a huge break doing various jobs ranging from teaching first grade in Honduras to running a cultural art tour business in Cuba. She then went back to school at the City University of Seattle for a Master’s degree in Clinical Counselling and Psychology, and finally to Yale School of Medicine to complete a fellowship in the Forensic Drug Diversion Program.

Now settled with a family in Toronto, Lanie is working as a full time clinical counselor for Shepell.fgi providing assessment and crisis intervention for employee assistance.  But her real baby is a non-profit organization Upfront Counselling and Management that she and a criminal defense lawyer founded in 2014. The organization provides psychological support for court-involved individuals who are charged with crimes involving aggression, with a primary focus on domestic abuse and substance abuse.  Offenders are referred by their lawyer, and partake in individual or group counseling that is therapeutic in nature, which is different than other organizations that exist in Toronto.

When asked why she got into the profession of psychology especially after so much different work, she answered that “from a young age I was always interested in deviance, people who broke the law, and crime in general.” As for the making the decision to do a masters program in psychology, she divulged that she applied to many different types of masters and international programs because she knew she needed to do something and was interested in a lot. She explains “in my case it really worked out and my work is really rewarding. I can’t imagine doing anything else, but it is very challenging and draining, and can be overwhelming.”

 Speaking about the many challenges that comes with the job, she explained that boundaries are hard, “I am fairly good at having a challenging work day and not spending a ton of time thinking about it, so having good self care and maintaining healthy boundaries is very important.” She also clarified that you must set realistic clinical expectations “you have to be realistic of what you can accomplish with people such as those who are living in poverty. One of the hardest things is knowing there are limits to which you can help people.”

Though with the challenging, comes the rewarding. She explained that “everyday I work, I get some feedback that the time I have spent talking to a client has been positive in some way. Whether there is an opportunity to vent or validating feelings, on a daily basis, even if it is subtle, I see the work I’m doing is meaningful to someone. There are moments today at the very least, this person isn’t going to kill themselves. Plus there is always new stuff coming up like new protocols and approaches, which makes it not the very least boring.”

As for people who are interested in this line of work her advice is: “you have to understand how complex people are, no matter how much learning you will do, every single person is unique and needs special attention. In this field you need a certain amount of stamina, energy, and a lot of compassion.” For others seeking out what to do, Lanie offered the advice: “Don’t rush. It can be easy to hurry into things because careers are appealing, but the importance of the in-between gets lost, and it’s an important time. I took so long to figure out what I wanted to do. Meet people travelling, work in different places and environments. Explore and be curious, and learn as much as you can about the wider world and your community. The more experiences you have, the better you will be in any job.”

Whale of A Time: Katherine Douglas jumps onboard to protect our marine life

By Geoffrey Boyd

Seeing a juvenile humpback whale breach off the coast of Oregon, or multiple blue whales offshore in Nova Scotia would be a once-in-a-lifetime experience for many. However, for Katherine Douglas breaching whales are just another part of her job. Watching whales, dolphins and sea turtles, shooting stars and sunsets—hardly a typical desk job. 

 When Douglas graduated from the Gustavson School of Business in 2007 she never imagined her degree would take her to the open ocean as a marine mammal observer and passive acoustic monitor.

 After graduation she accepted a position as a marketing and events manager for a technology association in Seattle, Washington. “It was a wonderful position and I gained a lot of knowledge, however, I decided to take a little time off to travel before I jumped into the next thing.”

 In 2010 a good friend introduced Douglas to the idea of becoming a marine mammal observer, a position she previously never knew existed.

In 2012 she jumped at the opportunity with RPS Group—an international consultancy firm providing advice on oil and gas exploration and environmental management—and hasn’t looked back since. “I have always been passionate about our oceans and animals in general, so I thought it would be a great experience short term while I decided what was next,” she says. But short term has since shifted to long term as Douglas has no plans to leave.

Working with people from all over the world, Douglas typically conducts her work on oil and gas exploration vessels for four- to six-week contracts. Her job has taken her through the Pacific Northwest, the Atlantic Northeast and the Gulf of Mexico.

While on board she is responsible for visual and acoustical monitoring of marine mammals and sea turtles. During daylight hours this entails scanning the water for telltale signs of marine mammal life, such as ruffles on the water or the blow of a whale when surfacing for air.

She also conducts acoustic monitoring during low-visibility hours using a hydrophone cable towed behind the vessel. Pamguard software allows Douglas to identify and analyze low-frequency animal vocalizations as well as both high- and low-frequency echolocation clicks. Using this information, she can then estimate the position and range of particular whale or dolphin species and inform the crew of the correct procedures.

Douglas’s work is fueled by her love of the oceans and animals. For her, social responsibility plays a large part as well. “There is an unbelievable amount of noise being emitted into our oceans today,” she says. “Commercial and cruise ship traffic, military sonar, and oil and gas exploration account for a large amount of this.”

 In the case of oil and gas exploration, large “air gun arrays” shoot pressurized air towards the ocean floor to map geological structures, emitting extreme bursts of sound. These bursts are often of the same frequency range as the natural communication frequencies of marine animals. This can seriously disrupt the animals’ communication, causing disorientation or worse.  

Part of Douglas’s job is to ensure there is minimal disturbance for marine mammals in the vicinity. This is all the more important as many of the animals are endangered species. When a mammal is detected, either by the naked eye or through detection software, photos and detailed field notes are taken to document any behaviour changes and to ensure proper identification. “Mitigation is required if certain animals are within a defined zone around the vessel,” says Douglas. It is in these situations that she communicates with the vessel crew to ensure proper protocols are followed.

 At first glance it would seem Douglas’s choice of degree program doesn’t match her work as a marine mammal observer, but she disagrees. “My degree has been invaluable in both opening doors and giving me the confidence to pursue different paths of interest,” she says. The skills she learned in the Business program allow her to successfully complete her work.

When she adds in her leadership, reporting, advising, training and communication aboard the vessels, the Business program at the Gustavson School of Business was a perfect fit for her work.

 This story, reprinted with permission, originally appeared in Business Class Magazine, a publication of the Gustavson School of Business, University of Victoria.

Stylerunner: Julie & Sali’s Fashion Story

Another entrepreneurial sibling story!  Australian twins Julie and Sali were looking for workout clothing with fashion and style – all in one online shop.    Finding nothing that fit the bill, they made some decisive career moves and launched Stylerunner!  Sylvia Pennington tells their inspiring fashion story!

“…It was a business opportunity that couldn’t be passed up, says Julie Stevanja, who was living in London at the time. She packed in her job with a film streaming technology start-up and hotfooted it home to Sydney to team up with sister Sali, a recruitment consultant, in getting the venture off the ground.”

For more about Julie and Sali, have a look here and here.

Becoming a Chef and Catering Entrepreneur: Tyler’s Story

Like a lot of us, Tyler found work that is a “perfect fit” only after life took a few twist and turns…personal, geographical, and professional.  Now a Red Seal chef and catering entrepreneur in Calgary, he loves what he does and seems confident he always will!

Shannon Sutherland Smith shares Tyler’s inspiring culinary and entrepreneurial story!

“Tyler Handy took the first tentative steps down his career path at the tender age of 14, working at a Burger King in Ontario to support himself while trying desperately to keep his head above water in a tourist town known for its world-famous waterfalls and affluence.”

Read more about the Red Seal program and Postmedia’s terrific Trades Alberta series. 

My Fitness Dream: “Howe Fit”

By Alexandria Friesen, WorkStory Ambassador  & Amy Howe-Wall

Passion is one of the most easily recognizable traits a person can have.  If you have never known someone or had a conversation with someone who has passion, I’d like for you to meet Amy Howe-Wall. From my first encounter with Amy, I knew that she was a genuinely caring person devoted to improving the wellness of others. It has not always been smooth sailing, but success does not always come easy; it’s a matter of believing that it is worth it.

Amy is the Owner-Operator and Instructor at Howe Fit, the premiere customized fitness and nutrition provider in the greater Kingsville/Leamington/Harrow, ON area. Offered at Howe Fit are group classes, single and group private training, nutrition programs and, most importantly, an incredibly positive environment to help you achieve your fitness goals! So, how has Amy come to gain so much success doing something she loves for a living? Here is her story.

Amy attended Kingsville District High School and, upon graduation, attended St. Clair College in Windsor, ON. She graduated from St. Clair with degrees in both the Paramedic and Law & Security programs while maintaining an athletic scholarship for her badminton career while in college. Amy has also obtained the following licences and certifications on her path to success: Can-Fit Pro Personal Trainer, Can-Fit Pro Fitness Instructor Specialist, Resist-a-Ball Level 1, Kickboxing Certification, Kettlebell Certification, Zumba Certification, Spin Instructor Certification, and Pilates Instructor Certification. Talk about qualifications!

As Amy is self-employed, she will not hesitate to tell you that the path to get to where she is now has not been easy. “As a business owner,” she says, “you come to learn that you work 24/7, no matter if you are present at work or not.”   Howe Fit was established in October, 2010 and it is incredible to see where Amy’s hard work and dedication has brought her once-small business. “When you’re the sole operator, there is no ‘calling in sick’, finding a replacement, or simply not showing up,” she continues, “Work has consumed my life for the last 5 years in some good ways and in some bad.”

With dreams of working in the police force, Amy had always shown a love for health and fitness. The turning point was her own weight-loss success at the age of 20. After working long, tedious hours at other businesses and helping those around her succeed, she decided to try her luck at self-employment at the age of 22. “I always believed in myself so I used that confidence to push through the tough times because I knew deep down I had what it took to become successful,” says Amy.  Like anything in life, there were obstacles – finances, time, energy, support – and sacrifices had to be made.

So what does Amy enjoy most about her job?  The answer is simple: “I am one of those crazy people that absolutely loves working out, I sometimes can’t believe I actually make money doing it on a daily basis!” In addition to that, Amy expresses that helping people achieve their personal goals is one of the greatest accomplishments one can achieve. “It makes me smile knowing I am helping others regain their self-esteem and in some cases their lives”.

Are you interested in pursuing a career in the health and fitness industry or looking to start your own business? This is what Amy has to say to you; “Explore your options! Become well informed and do your research! I do not regret my time working for other business at all…it actually gave me a platform to the people and also a better understanding of how I wanted to run my own business”.  Because of how hectic Amy’s schedule is, there is often little time to do things other people her age may be doing, like going on vacation – “there are a lot of variables to consider; it’s a big decision to make!”

Regardless of the path that Amy will continue down, she knows she will always be involved in health and fitness promotion; “it is who I am, not what I do”, she says, “the sky is the limit for what I wish to accomplish and challenges I wish to tackle.” Regardless of what she chooses to do, it is quite clear Amy will be successful at it.  In times of stress Amy often remembers these words and would like you to do the same the next time you are faced with an obstacle: I would rather live a few years of my life like most won’t, to live the rest of my life like most can’t.