By Abigayle Walker, WorkStory Ambassador at University of Ottawa
We last saw Carly Silberstein in her first WorkStory back in 2012, when the Western University grad was working as a corporate event coordinator at KCI Management. Now, Carly comes back to share her journey on becoming a successful entrepreneur. She is the CEO and cofounder of a startup company, based in Toronto, called Redstone Agency . Being active members of industry associations, Carly and her business partner noticed that there was a gap in the market – younger generations were just not being represented or engaged by these types of organizations.
Redstone– the youngest-run association management company in Canada– was created to fill this void.
The agency provides its clientele with a well-rounded assortment of services that include event and association management, digital and technology solutions, and consultations. The business works with organizations such as TalentEgg, the Women’s Business Network, Women in Nuclear Canada and the Planning Standards Board to name a few.
Carly is truly passionate about her career and company! She especially loves the team that she works with and interacting with clients. Since Redstone represents a wide array of companies in different fields, Carly has the opportunity to wear many different hats and is required to perform a wide variety of tasks. She enjoys that every day is new and exciting.
The team at Redstone is constantly hard at work. Some days, they work on client events while other days are spent in the office, brainstorming and strategizing. Being a startup company, the Redstone team works vigorously to increase professional development and acquiring networking opportunities. The priority, however, is always to serve the client.
The success of Carly’s business is dependent not only on the hard work the team does, but also their ability to build and foster relationships. They always make a conscious effort to stay up-to-date on the constant pulse of the trade. The team also contributes to the field by volunteering, writing in industry publications, and participating in industry and non-industry events.
For aspiring event planners and entrepreneurs, Carly strongly recommends joining professional associations to create professional ties. She also stresses the importance of volunteering and internships/co-op, which she says are crucial because the experience gained is invaluable. Volunteering one’s time is a great opportunity to learn from others in the business. Carly’s closing remark was to always say “yes”…you won’t know what you’re going to love until you try it!