The Girl with a Passion for Fashion: Nicole Snobelen

By Veerta Singh, WorkStory Ambassador at Western University


When Nicole Snobelen was 8 years old, her Nanny gave her a designer game where she could draw and color outfits. Nicole knew right then and there that this was something she wanted to do with the rest of her life and she made her dream a reality!  Nicole Snobelen is the owner and designer of Evelynn by Nicole Snobelen and the Founder of the Abby Girl Fund. She studied Fashion Design at Fanshawe College in London, Ontario during the years of 2009 – 2012.

Evelynn is a Canadian fashion line based in London. The collection is targeted towards young women who love to stand out in a crowd! Nicole also founded The Abby Girl Fund, a fundraiser that started in 2015 to help lift the spirits of girls suffering from illness. Volunteers with the Abby Girl Fund visit girls in the hospital and work with them to design and colour their dream dress. In the days that follow, they secretly fabricate the identical design and make the young girl’s dream dress come to life. A few days later, they surprise each girl with her very own custom dress!

Prior to seeing her dreams come to fruition, Nicole indulged herself in many different experiences that really gave her a better sense of the fashion world and helped her get to where she is today. She was the marketing captain at The London Tap house, where she was put in charge of customer relations, marketing the business, running Friday nights, planning events and getting people involved with the company. She also trained new employees – both servers and members of the marketing team. 

Nicole also assisted fashion designers at Toronto Fashion Week, where she furthered her knowledge in the fashion industry. And as if that isn’t impressive enough, Nicole put together over 23 fashion shows to raise money for charity organizations like The Canadian Cancer Society, Canadian Diabetes, Lupus Canada, Cystic Fibrosis, and MS Research.

So what does a day in the life of Nicole Snobelen look like? “Being an entrepreneur, I typically start working when I open my eyes and, until I close them, I am never really not working—I am my business. I start my day off by checking and replying to emails, followed by updating social media outlets. This usually includes updating my website, prepping orders to be sent out and mailing them. I try to get in 3 to 5 hours of sewing—new inventory or custom work. Some days I schedule trips to the fabric stores. I like to set aside an hour a day to spend time on the Abby Girl Fund submissions—whether that would be patterns, making the design they came up with or actually putting it into production to sew”.

Nicole says that four things are very important when working in this field. “Passion is so important. If you’re going to run your own business, you need to love and be passionate about what you are doing”. She stresses that patience is also key because you cannot expect to be successful right away—things take time to grow. Dedication is also important. “It not only takes a lot of work to create a job where there wasn’t one, but to actually wear every “hat“ (run and control every part) in your business from the start can take a lot out of you. I have sacrificed a lot of things in my journey, like having a fixed income. When I first started Evelynn, I was living dress to dress in order to get where I am today”. Last, but not least, creativity. The fashion industry is very competitive and you need to be able to find inspiration easily.

The reason Nicole is involved with fashion design is because her favourite thing to do is brighten people’s days or bring them out of their situation. “I am very passionate about what I am doing and who I have become in the process. I wanted to use my talents to help people, which is why I started the Abby Girl Fund. I use my gift to brighten the days of little children going through a hard time. To not only see, but be a part of putting a smile on the children’s face, it fills me with so much joy. I can honestly say I have the best job I could ever imagine. I get to wake up every day and live my dream, choose the people I want to work with and be a part of something amazing that I created”.

Nicole has some great advice for people who are relatively new in the workforce. “Don’t give up on your dream! Things will get tough and you will feel discouraged but if this is your dream, fight for it! Listen to people; you can learn something from everyone you meet. Be a good person and help people when you can”.

To see some of Nicole’s fantastic work from Evelynn, visit her Facebook page:

To get more information on the Abby Girl Fund, visit:


Making His Own Mold: Dwayne Fischer Jr.’s Story

By Annette Dawm, WorkStory Ambassador

Dwayne Fischer Jr. is an “Inventory Control Specialist” at a Walmart location in Toronto. On a nightly basis, Dwayne manages both the merchandise and the backroom associates. Part of his job includes organizing the stock, pulling it from the bins it came in, and “putting it away afterwards”. Dwayne also delegates duties to others.

What Dwayne loves most about his job is the actual opportunity to be working. After hitting a rough patch, Dwayne was able to create a better life for himself with the help of Walmart and is now thriving in his workplace: “I love my job because they gave me the opportunity when I didn't think I had any. I was unemployed for a year because I chose to step away from a previous career due to various reasons. I'm not going to say anything bad about my former employers but I made the choice to move on. I was getting fairly depressed and I couldn't find any work and finally Walmart gave me a shot. I am grateful for that.”

Dwayne began working at the Hanover store, not far from where he lived in Chesley, Ontario. Dwayne’s hard work and determination led to the position he has now as well as to a new home in Toronto: “I have worked my way through the company on nightshift. I started with stock, moved to fresh and frozen and maintenance then transferred to Toronto after one year.” Dwayne’s work ethic was noticed right away and after one month of being employed in the city, he was promoted to “Instock Supervisor”, which served as training for his Inventory Control Specialist position.

At an early age, Dwayne discovered that he was gifted and participated in the TRAIL (To Realize Advanced and Independent Learning) program in public school. This program helped him to realize that he is a very creative and intelligent individual. He describes himself as “a guy of all trades”.

“I can do a bit of everything, get along with everyone and learn anything almost instantly…” Dwayne explained. At times however, he has felt as though he is “too creative”. Since he is capable of so many things, it has been hard for him to choose a career and he has “never fully known” what he would like to do with his life. Because of this, Dwayne’s work path has been fairly diverse so far.

After high school, Dwayne enrolled in the Electrical Engineering – Accelerated program at Fanshawe College: “I liked the small computer electronics and was good at it, but it was accelerated and too quick.” (He now uses the electrical skills he learned as a hobby.) Dwayne then transferred into the General Arts and Science program. For three years, he worked in the television and film industries where he “got to experience a bunch of different areas on set, on lots of different projects”. 

Although working at Walmart was not something he intended to do, Dwayne says that he plans to keep advancing himself within the company: “It was never my mainstay plan, but it seems to work out for me very well.”

Coming from Bruce County, Toronto is a big change for Dwayne Fischer Jr., but it’s worth it! He doesn’t want others to miss out on similar opportunities if they have the chance: “I would say don't be afraid to shake things up, even if it is a little intimidating. Wayne Gretzky said, ‘You miss 100 percent of the shots you don't take’. My main advice is to work hard and show your loyalty. Don't try and fit anyone else's mold, make your own.”

Science Career Development Coordinator: Kristen’s Story

By Mariana Hernández-Hernández, WorkStory Ambassador at Memorial University

Kristen’s work story, like many others, teaches us that “careers are not linear.” She, who pursued a Bachelor’s degree in Education thinking that she would be a K-6 teacher, is now a Science Career Development Coordinator.

As a Science Career Development Coordinator, Kristen helps university students, especially science students, with their job search, resumes and mock interviews. She also connects science students with alumni and employers working in the industry by creating and hosting networking events on campus.

On a normal day, she holds one-on-one career consultations, she plans, organizes and facilitates career networking events for science students, Science Career Talks (science alumni present to science students about how they navigated their job search and landed their careers), weekly career development workshops for science students, and she also helps her co-workers with other on-campus events, such as the Career Fair.

What she loves about her job is that it’s the perfect balance between counselling (helping/ guiding) and teaching, and she enjoys very much meeting with students in a one-on-one setting.

How did she get to this position?

After gaining her Education degree, she had difficulty in finding a permanent position as a teacher. So, for four years she had to hold various part-time positions such as substitute teacher for K-6, various tutoring/teaching positions, ABA (Applied Behavioral Analysis) Therapist and housekeeper.

Still uncertain about what to choose as a career path and aware of the job hunting skills that she had lacked as a new graduate, Kristen decided to go back to school. She knew now that teaching in a classroom setting wasn’t her passion after all and that perhaps she preferred working more one- on- one with individuals. She knew she loved helping others and working with students, so she thought that pursuing a Master of Education (Counselling Psychology) would take her to the right professional path, which still remained unknown to her.

Kristen started her master’s program without still having a clear idea of what she was going to do with her degree when she finished. During her master’s degree, Kristen completed a Career Counselling course. Since she had struggled with finding a job after her Education degree and also with deciding what to choose as a career path, the idea of helping people as a career counsellor seemed very attractive. Wanting to know more about this career path and hoping to be selected, she applied to a four-month internship position at the university Career Centre (Career Development and Experiential Learning).

Upon a successful application, for four months, she had the opportunity to experience what it would be like to be a Career Coach. During her internship, she provided career advice to students and she assisted them with the preparation of resumes and cover letters as well as with mock interviews. She also helped at career and experiential learning events organized by the Career Development and Experiential Learning Centre.

After this four-month experience, which she really enjoyed, she knew that it was her calling. In the meantime, Kristen had to look for other options. She was able to find an alternative job on campus in Human Resources, and although Kristen liked many aspects of this other positon, her heart had stayed at the Career Centre… Luckily, after five months of working in Human Resources, one day, she noticed a job opening for a Science Career Development Coordinator at the Career Centre and applied for it. She ended up gaining an interview and landed the job. Kristen couldn’t be happier.

Now, after one year working at the Career Centre, Kristen still loves what she does and hopes to continue working there.

Finally, Kristen leaves us with some career advice:

Research reveals that the average person changes their career SEVEN times in their lifetime! Therefore, people shouldn’t become discouraged just because they change their mind about what to do in life. It is “normal” to have many interests and have various jobs in our lifetime. Besides, we live in a contractual society, so it’s becoming more and more common for people not to work “permanently” in the same job. What is ‘essential’ in our society is to know how to ‘transfer’ the skills that you gain in one job to lead you to the next one.

Be proactive in finding your career (finding a job can be a full-time job!) Learn how to best articulate your skills to employers. If you are at Memorial University, come visit the Career Development and Experiential Learning Centre to gain knowledge of your own career interests and what career opportunities there are for you.  Not at Memorial?  Take advantage of similar services – while you are a student – at your college or university! It will help you in the long run. 

A Mindful Revelation: Sarah Hea’s Road to Wisdom

By Veerta Singh, WorkStory Ambassador at Western University

Sarah Hea can’t remember a time when Transcendental Meditation wasn’t a part of her life.  Transcendental Meditation (TM) is a technique that is practiced to promote a relaxed state of awareness. Sarah was introduced to TM at a young age, as she was born into a family of meditators and grew up in a small meditating community in Ottawa. Having meditated since childhood, Sarah has seen the value of meditating as a student first-hand. It provided her with energy for her academics and was a great way to cope with stress or anxiety.

The opportunity to learn about TM is offered through Global Country of World Peace, an education not-for-profit organization.  And in Toronto, an organization called Transcendental Meditation Canada has a branch located in downtown Toronto. They teach and host many information sessions on what TM is and how it can be practiced. The organization has approximately 11 teachers who run these sessions and teach students how to meditate. Sarah, a certified teacher of TM, is one of these teachers.

What path did Sarah follow to pursue her passion? She attended Maharishi University of Management (MUM) in Fairfield, Iowa. MUM is a school that incorporates meditation and the study of consciousness into the curriculum. She graduated in 2006 with a Bachelor of Arts in Literature, with an emphasis in creative writing. After completing her undergraduate education, Sarah began her Master’s degree in Maharishi Vedic Science in 2008. As part of her degree, she took a Transcendental Meditation teacher training course to become a certified teacher. Immediately after her training, Sarah became a teacher and therefore did not complete her Master’s degree.

After completing her B.A., Sarah travelled and taught English as a Second Language in Japan, which she says was her “first foray into the teaching world”. Afterwards, she moved back to Iowa and worked at her Alma Mater as an academic advisor and a teaching assistant for courses like College Composition. Sarah says that these experiences helped her become a successful meditation teacher.

A typical day for Sarah begins with administrative work. It involves calling and emailing current and prospective students and organizing introduction talks. She continues her day by arranging special events, guest speakers, workshops and updating the website. Then of course, she runs group meditations and teaches the TM course.

To be successful in this field, Sarah stresses the importance of being personable and empathetic. “Often students are coming because they have stress they want to deal with and get rid of. It’s important to be sensitive to that. A big part of the job is teaching and communicating. Making sure that you are talking in a way that is clear, interesting, and understandable is essential. It’s also important to be organized and self-motivated. For the most part, I’m doing a lot of the work on my own, so motivation and time-management are very important”.

What inspired Sarah to become a Transcendental Meditation teacher? “I love helping people. It’s an amazing blessing to see people transform right before my eyes. People come to me with stress and trauma and every time I see them, they look lighter and happier. I wanted to do something meaningful with my life and this has given me that opportunity”. Sarah explains that she has many passions she would like to pursue further, but teaching TM will always be a major part of her life. “It’s hard for me to imagine something more rewarding”. When Sarah isn’t teaching, she enjoys writing, attending theatre and film productions, practicing yoga and travelling.

When asked if she had any career advice, Sarah responded with some great guidance that we should all try to keep in mind when pursuing a passion. “An important thing to remember when you’re first starting out in your career is that you won’t be instantly great at your job and every day won’t be amazing. There’s always a learning curve and barriers, internally and externally, to work through, so doing work that is meaningful to you is important. It’s important to find the strength to keep working and getting better every single day”.

For more information on Sarah Hea or Transcendental Meditation in Toronto, visit this website:

Paisley’s Story: Helping People Feel their Best

By Emma Kushnir, WorkStory Ambassador at Western University

Paisley Mattes loves helping people and making them feel beautiful is the best way for her to do it. She graduated from St Lawrence College, in Kingston, Ontario, and has been working as an Esthetician at Cher Mere Day Spa for about a year and a half.  Paisley focuses on manicures, pedicures, makeup, massage, facials and waxing. “I try to always make the client feel better-  whether it be making someone feel beautiful by doing their makeup or helping them de-stress by giving them a massage.”  The skills needed to become an esthetician can be learned at college, but Paisley explains that “you really have to have a passion for the industry because it is always changing, new brands or new techniques are developed and you [have to] keep up to date, so that when your clients ask you about something you can be a source of knowledge.”

When asked how she first got interested in this career, Paisley explains she’s always loved doing makeup on herself, and then some friends asked her to do their makeup for special events. “It made me realize that I could do it as a career and not just a hobby. At the time I was nearing the end of second year at university studying history and didn’t love it. So I applied to college and decided to go for it!” They didn’t specifically have a program for makeup, so esthetics was the best course because it still involved makeup.

Making the decision to enter this program was her biggest challenge. Was this something she wanted to spend time and money on – especially after two years, and two years of tuition bills, at university?  In the end, after talking to friends who went to the program right after high school, weighing the pros and cons, and with the support of parents and friends, Paisley found the transition was very easy.

Her inspiration was that esthetics combined her love for beauty and for making people feel better. She loves that every day she can be involved in “making people feel beautiful, helping them get ready for an event so they feel their best, or helping get rid of some of their pain or stress.”

Paisley’s advice for others?  “I went through about 10 different ideas about what I wanted to do before I decided on esthetics. And the truth is I could still change my mind if I wanted to, but I will always have the knowledge that I acquired about esthetics. If you feel that changing careers is the right decision for you, then do it!  Esthetics is not a glamorous job. You don’t get free manicures or waxing all the time. You probably won’t have had a massage since school even though your body hurts from helping other people feel better, but the reward is helping your clients feel good, feel happy and feel refreshed.”