By Abigayle Walker, WorkStory Ambassador at University of Ottawa
Lisa Bergart owns her own personal training company called Dynamix Fitness. Her business provides professional in-home training for customers in the greater Toronto region. Saving busy customers a trek to their local gym, Lisa brings the experience to them. With customized workout plans that are tailored to each client’s fitness level and goals, Lisa is dedicated to helping her clients attain the results they desire. Lisa says that there is nothing better than seeing her clients reach their fitness goals and be who they have always wanted to be. Having over a decade of experience in the health and wellness industry, Lisa says she loves her job!
Typically, Lisa starts her day at the bright and early time of 6 AM in order to meet her first clients. After her morning sessions, Lisa responds to email leads and client text messages. She also takes this time to post to the company website and social media pages. Throughout the rest of the day, she drives around the city and holds training sessions. Lisa says that each day is completely difference and depends on her clients’ schedules.
Lisa received her undergraduate degree at York University in Health and Social Science. She says her degree had provided her with a strong foundation in the health profession. In addition to her undergraduate education, Lisa also received a diploma at The Canadian School of Natural Nutrition, becoming a registered holistic nutritionist. She also went on to attain her certification as a post-rehabilitation specialist. This allows her to offer conditioning programs for over 30 medical conditions. In addition, she is also certified as a post and pre natal exercise specialist. On top of all this, Lisa took Seneca College’s Social Media program, which helped enhance her marketing and promotion skills.
Why start her own business? Lisa had worked at several different gyms across Toronto; the last one being a private training studio. There, she gained the knowledge to create safe and effective customized training, which she needed to start her own business. Lisa was given extra motivation when two of the gymnastic teams she had been coaching received bronze medals overseas, at the Maccabiah Games in the summer of 2013. In addition to being this thrilled by this, it gave her that much more confidence in her ability to train people to reach their fitness goals.
Lisa says that the success of her business is due to her strong social media presence, as well as her strong community connections through and events with various organizations. Lisa’s business was featured at the Toronto Women's Expo, Feel Good Women's Expo, Cancer Recovery Foundation of Canada, and The Thornhill, Vaughan, and Aurora Festivals. Although her success has been on an upward incline, Lisa says one of the biggest challenges with owning her own business is staying up-to-date with all the current health and fitness trends.
Lisa’s advice for other young entrepreneurs who want to start their own businesses? Create a business plan and have monthly goals that excite you. Specifically for those in the health and fitness field, Lisa stresses the importance of staying current with health and fitness trends on social media. Her closing words? Follow your passions and priorities!