Dynamix Fitness: Lisa’s WorkStory

By Abigayle Walker, WorkStory Ambassador at University of Ottawa

Lisa Bergart owns her own personal training company called Dynamix Fitness. Her business provides professional in-home training for customers in the greater Toronto region. Saving busy customers a trek to their local gym, Lisa brings the experience to them. With customized workout plans that are tailored to each client’s fitness level and goals, Lisa is dedicated to helping her clients attain the results they desire. Lisa says that there is nothing better than seeing her clients reach their fitness goals and be who they have always wanted to be. Having over a decade of experience in the health and wellness industry, Lisa says she loves her job!

Typically, Lisa starts her day at the bright and early time of 6 AM in order  to meet her first clients. After her morning sessions, Lisa responds to email leads and client text messages. She also takes this time to post to the company website and social media pages. Throughout the rest of the day, she drives around the city and holds training sessions. Lisa says that each day is completely difference and depends on her clients’ schedules.

Lisa received her undergraduate degree at York University in Health and Social Science. She says her degree had provided her with a strong foundation in the health profession. In addition to her undergraduate education, Lisa also received a diploma at The Canadian School of Natural Nutrition, becoming a registered holistic nutritionist. She also went on to attain her certification as a post-rehabilitation specialist. This allows her to offer conditioning programs for over 30 medical conditions. In addition, she is also certified as a post and pre natal exercise specialist. On top of all this, Lisa took Seneca College’s Social Media program, which helped enhance her marketing and promotion skills.

Why start her own business?  Lisa had worked at several different gyms across Toronto; the last one being a private training studio. There, she gained the knowledge to create safe and effective customized training, which she needed to start her own business. Lisa was given extra motivation when two of the gymnastic teams she had been coaching received bronze medals overseas, at the Maccabiah Games in the summer of 2013. In addition to being this thrilled by this, it gave her that much more confidence in her ability to train people to reach their fitness goals. 

Lisa says that the success of her business is due to her strong social media presence, as well as her strong community connections through and events with various organizations.  Lisa’s business was featured at the Toronto Women's Expo, Feel Good Women's Expo, Cancer Recovery Foundation of Canada, and The Thornhill, Vaughan, and Aurora Festivals. Although her success has been on an upward incline, Lisa says one of the biggest challenges with owning her own business is staying up-to-date with all the current health and fitness trends.

Lisa’s advice for other young entrepreneurs who want to start their own businesses? Create a business plan and have monthly goals that excite you. Specifically for those in the health and fitness field, Lisa stresses the importance of staying current with health and fitness trends on social media. Her closing words?  Follow your passions and priorities!

Stylerunner: Julie & Sali’s Fashion Story

Another entrepreneurial sibling story!  Australian twins Julie and Sali were looking for workout clothing with fashion and style – all in one online shop.    Finding nothing that fit the bill, they made some decisive career moves and launched Stylerunner!  Sylvia Pennington tells their inspiring fashion story!

“…It was a business opportunity that couldn’t be passed up, says Julie Stevanja, who was living in London at the time. She packed in her job with a film streaming technology start-up and hotfooted it home to Sydney to team up with sister Sali, a recruitment consultant, in getting the venture off the ground.”

For more about Julie and Sali, have a look here and here.

My Fitness Dream: “Howe Fit”

By Alexandria Friesen, WorkStory Ambassador  & Amy Howe-Wall

Passion is one of the most easily recognizable traits a person can have.  If you have never known someone or had a conversation with someone who has passion, I’d like for you to meet Amy Howe-Wall. From my first encounter with Amy, I knew that she was a genuinely caring person devoted to improving the wellness of others. It has not always been smooth sailing, but success does not always come easy; it’s a matter of believing that it is worth it.

Amy is the Owner-Operator and Instructor at Howe Fit, the premiere customized fitness and nutrition provider in the greater Kingsville/Leamington/Harrow, ON area. Offered at Howe Fit are group classes, single and group private training, nutrition programs and, most importantly, an incredibly positive environment to help you achieve your fitness goals! So, how has Amy come to gain so much success doing something she loves for a living? Here is her story.

Amy attended Kingsville District High School and, upon graduation, attended St. Clair College in Windsor, ON. She graduated from St. Clair with degrees in both the Paramedic and Law & Security programs while maintaining an athletic scholarship for her badminton career while in college. Amy has also obtained the following licences and certifications on her path to success: Can-Fit Pro Personal Trainer, Can-Fit Pro Fitness Instructor Specialist, Resist-a-Ball Level 1, Kickboxing Certification, Kettlebell Certification, Zumba Certification, Spin Instructor Certification, and Pilates Instructor Certification. Talk about qualifications!

As Amy is self-employed, she will not hesitate to tell you that the path to get to where she is now has not been easy. “As a business owner,” she says, “you come to learn that you work 24/7, no matter if you are present at work or not.”   Howe Fit was established in October, 2010 and it is incredible to see where Amy’s hard work and dedication has brought her once-small business. “When you’re the sole operator, there is no ‘calling in sick’, finding a replacement, or simply not showing up,” she continues, “Work has consumed my life for the last 5 years in some good ways and in some bad.”

With dreams of working in the police force, Amy had always shown a love for health and fitness. The turning point was her own weight-loss success at the age of 20. After working long, tedious hours at other businesses and helping those around her succeed, she decided to try her luck at self-employment at the age of 22. “I always believed in myself so I used that confidence to push through the tough times because I knew deep down I had what it took to become successful,” says Amy.  Like anything in life, there were obstacles – finances, time, energy, support – and sacrifices had to be made.

So what does Amy enjoy most about her job?  The answer is simple: “I am one of those crazy people that absolutely loves working out, I sometimes can’t believe I actually make money doing it on a daily basis!” In addition to that, Amy expresses that helping people achieve their personal goals is one of the greatest accomplishments one can achieve. “It makes me smile knowing I am helping others regain their self-esteem and in some cases their lives”.

Are you interested in pursuing a career in the health and fitness industry or looking to start your own business? This is what Amy has to say to you; “Explore your options! Become well informed and do your research! I do not regret my time working for other business at all…it actually gave me a platform to the people and also a better understanding of how I wanted to run my own business”.  Because of how hectic Amy’s schedule is, there is often little time to do things other people her age may be doing, like going on vacation – “there are a lot of variables to consider; it’s a big decision to make!”

Regardless of the path that Amy will continue down, she knows she will always be involved in health and fitness promotion; “it is who I am, not what I do”, she says, “the sky is the limit for what I wish to accomplish and challenges I wish to tackle.” Regardless of what she chooses to do, it is quite clear Amy will be successful at it.  In times of stress Amy often remembers these words and would like you to do the same the next time you are faced with an obstacle: I would rather live a few years of my life like most won’t, to live the rest of my life like most can’t.