Building Relationships at Ellipsis Digital

By  Veerta Singh, WorkStory Ambassador at Western University

Brett McKenzie is the Relationship Manager at Ellipsis Digital, located in London, Ontario. This job title encompasses various aspects such as sales, post-project support, technical support but mainly client relations and project management.

Ellipsis Digital is a growing agency and is constantly trying to figure out in which direction to grow.  When asked what about working at Ellipsis Digital inspires Brett he said “The people. This is a really great team and they’re all very interesting and smart people. We work on projects that excite us and interest us as well. Our clients are interesting as well. People in the mental health or addictions field, people in the arts, people in the non-profit sector. and so on. But it’s the people we work with and our clients that excite us. They all care about this community and each other, they care about the families. They care and that’s really inspiring to be around.”

Brett didn’t even realize this job existed previously and he doesn’t expect to be doing it forever either. “That’s not the way things are anymore.” He earned his Honors degree in English from Huron College in 1999 as well as his Bachelor of Education after that. He was originally planning on being an English and Social Studies teacher. “I taught for about five years, but there are a lot more teachers than there are jobs right now. So after struggling with it for a long time, I gave up on it for a while and started working in the non-profit sector. I was doing campaign, office and project management in that I was planning events, although I didn’t think of myself as a project manager at the time. I worked for the Liver Foundation and after he moved to the Arts Project, which is a small art gallery and theatre downtown. I loved that job, I was working with writers, poets, actors, directors and other people who were passionate about the arts. But the money wasn’t there and I had a family at the time so it was time to move on.”

When Brett was in the non-profit sector, he spent a long time looking for jobs and new work. After 3 years at the Arts Project he found a job he worked as a letter carrier. “With a job like that though, once you learn the route, the job never gets any easier or harder, it only gets more tedious.” But after a few years, Brett found an opening at Ellipsis Digital and he knew it was an interesting job.

Brett has been working at Ellipsis Digital for over a year and a half now and a common day at Ellipsis Digital begins bright and early for him. “I’m usually one of the first ones here. They tend to start a little late, we’re pretty flexible. We have a meeting at 9:30 a.m. and then I go through my inbox and deal with client requests. I make sure everyone has everything they need, and talking to clients to make sure we have approval on prototypes and decisions.”

During his downtime, Brett reads a lot and consumes a lot of pop culture (movies, Netflix). He also enjoys working out, running and doing karate. He’s constantly checking social media and reading. “When I look at Facebook it’s because people share articles. I pay attention to economics, psychology and other sociology aspects”.

Staying engaged and paying attention are two things Brett considers important to be successful in your field of work. “We build websites and applications, but for us those are tools to help people engage with other people. If we build a website for a theatre, it’s to encourage ticket sales. But we want to encourage ticket sales because we want people to experience live theatre and stay engaged. We deal with pixels all day, but we’re moving those pixels around to help people find people.”

When asked about advice for entering the workforce, Brett says “keep your eyes open. It used to be work hard, study hard. I’ve come to believe people aren’t lazy, they’re just disengaged. I say this as a teacher, when I had a student who didn’t show up to class it wasn’t because they were lazy it was because they weren’t interested in school. School isn’t always for everybody. When you’re passionate about what you do, you become interested. Know there is a lot more out there that engages you and appreciate as much as you can. Try new things, work hard and have a good time. Prioritize but don’t discard something. Also, listen to other advice, but evaluate it. And there are some things you won’t be able to do. There are books you won’t be able to read, people you won’t be able to meet, and you just have to accept it.”

Stylerunner: Julie & Sali’s Fashion Story

Another entrepreneurial sibling story!  Australian twins Julie and Sali were looking for workout clothing with fashion and style – all in one online shop.    Finding nothing that fit the bill, they made some decisive career moves and launched Stylerunner!  Sylvia Pennington tells their inspiring fashion story!

“…It was a business opportunity that couldn’t be passed up, says Julie Stevanja, who was living in London at the time. She packed in her job with a film streaming technology start-up and hotfooted it home to Sydney to team up with sister Sali, a recruitment consultant, in getting the venture off the ground.”

For more about Julie and Sali, have a look here and here.

I am a Writer

I am a Writer. Always have been and always will be, but I also dream of finding a career in publishing. I am currently working as a Publicity Intern at Random House of Canada and I LOVE it. I love tagging along on author excursions, I enjoy ordering and mailing out books, and I enjoy taking part in events. Thanks to this internship I’ve had a chance to see what different departments do and I finally know what department I want to pursue: Online Marketing. I love the idea of working and connecting with people on a daily basis. I love the idea of spending my days making online marketing plans for great books and getting a wonderful book noticed. It also helps that I’m quite in love with blogging, tweeting, and social media.   

 

But where am I now and how did I get “here” -- to a place on the brink of my future, on the path to getting my dream job. Well, I guess it started with getting a three-year B.A in English from York University. After which I wasn’t sure what to do. I was working at a local pizza place and was lucky enough to get full-time hours there in order to save a little money. While serving piping hot pizza, I also worked on my writing, and hunted tirelessly for a job. I quickly learned that an English degree and NO experience would NOT get me a job in publishing. I still applied for jobs and wasn’t surprised when I didn’t receive any callbacks. I then spoke with my parents and we decided it might be a good idea to go back to school and get my publishing certificate. I found Chang’s School of Continuing Education and applied to for their publishing program. In order to qualify, you must already have a B.A from a recognized University. The great thing about this program is that you can complete the courses online or in class and you have up to six years to complete it. 

 

Another great thing about the Chang School program is that as a student you receive emails of upcoming internships and positions available. Most of which are from the top publishing houses in Toronto. One thing I realized from these emails was that all of them required the applicant to be enrolled in a publishing certificate. YOU NEED A PUBLISHING DEGREE OR CERTIFICATE TO GET INTO PUBLISHING. I also realized that I (obviously) wasn’t the only person to receive these emails. Every single student in my program receives them and most apply for them: publishing is a very competitive industry. 

 

About a week after enrolling in my first class I got a call from a children’s educational book publishing company asking me to come in for an interview. After two separate hour-long interviews I was hired as an editor and put my schooling on the back-burner. I stayed on as editor for about nine months before realizing that editing wasn’t something I wanted to pursue. So back to the pizza place I went, and back to school as well. 

 

I applied to Random House a few times before I got a callback. I went for two interviews for their Winter internship and was heartbroken when I didn’t get it. BUT when it came time for them to conduct interviews for the Spring, I applied and (obviously) got the internship and I lived happily ever after....

 

Okay, so my story hasn’t ended. In fact, it’s just getting started but I have learned some amazing things during my internship that will (hopefully) help me land a job. Firstly, publishing is a very small industry, everybody knows everybody, so it’s important to get yourself out there, to get to know people, to attend events, and to work your butt off so that people remember you! Having a blog, a twitter account, and an online presence has really helped. Thanks to my blog I was contacted by one of the online marketing coordinators at Random House and asked if I wanted to review books for them! I truly believe that having that on my resume and already having a connection with someone on their team really helped get the internship there. 

 

Secondly, it’s up to you to ask questions. It’s up to you to show interest and to make the MOST of your 12 weeks! I’ve kept a little internship journal on my blog that you can check out if you’re interested in learning more about what a publicity internship at Random House is like:  http://mypenmyvoice.com/bursting-the-bubble/.

 

You’ll notice that I’m nearly finished my internship and pretty soon I’ll get to start a new chapter in my life. Hopefully this chapter ends with the job of my dreams but even if it doesn’t I still have my writing. I still have my blog, and I can still contribute to other blogs, and that’s perfectly fine by me. 

 

Vanessa Grillone