By Veerta Singh, WorkStory Ambassador at Western University
When Nicole Snobelen was 8 years old, her Nanny gave her a designer game where she could draw and color outfits. Nicole knew right then and there that this was something she wanted to do with the rest of her life and she made her dream a reality! Nicole Snobelen is the owner and designer of Evelynn by Nicole Snobelen and the Founder of the Abby Girl Fund. She studied Fashion Design at Fanshawe College in London, Ontario during the years of 2009 – 2012.
Evelynn is a Canadian fashion line based in London. The collection is targeted towards young women who love to stand out in a crowd! Nicole also founded The Abby Girl Fund, a fundraiser that started in 2015 to help lift the spirits of girls suffering from illness. Volunteers with the Abby Girl Fund visit girls in the hospital and work with them to design and colour their dream dress. In the days that follow, they secretly fabricate the identical design and make the young girl’s dream dress come to life. A few days later, they surprise each girl with her very own custom dress!
Prior to seeing her dreams come to fruition, Nicole indulged herself in many different experiences that really gave her a better sense of the fashion world and helped her get to where she is today. She was the marketing captain at The London Tap house, where she was put in charge of customer relations, marketing the business, running Friday nights, planning events and getting people involved with the company. She also trained new employees – both servers and members of the marketing team.
Nicole also assisted fashion designers at Toronto Fashion Week, where she furthered her knowledge in the fashion industry. And as if that isn’t impressive enough, Nicole put together over 23 fashion shows to raise money for charity organizations like The Canadian Cancer Society, Canadian Diabetes, Lupus Canada, Cystic Fibrosis, and MS Research.
So what does a day in the life of Nicole Snobelen look like? “Being an entrepreneur, I typically start working when I open my eyes and, until I close them, I am never really not working—I am my business. I start my day off by checking and replying to emails, followed by updating social media outlets. This usually includes updating my website, prepping orders to be sent out and mailing them. I try to get in 3 to 5 hours of sewing—new inventory or custom work. Some days I schedule trips to the fabric stores. I like to set aside an hour a day to spend time on the Abby Girl Fund submissions—whether that would be patterns, making the design they came up with or actually putting it into production to sew”.
Nicole says that four things are very important when working in this field. “Passion is so important. If you’re going to run your own business, you need to love and be passionate about what you are doing”. She stresses that patience is also key because you cannot expect to be successful right away—things take time to grow. Dedication is also important. “It not only takes a lot of work to create a job where there wasn’t one, but to actually wear every “hat“ (run and control every part) in your business from the start can take a lot out of you. I have sacrificed a lot of things in my journey, like having a fixed income. When I first started Evelynn, I was living dress to dress in order to get where I am today”. Last, but not least, creativity. The fashion industry is very competitive and you need to be able to find inspiration easily.
The reason Nicole is involved with fashion design is because her favourite thing to do is brighten people’s days or bring them out of their situation. “I am very passionate about what I am doing and who I have become in the process. I wanted to use my talents to help people, which is why I started the Abby Girl Fund. I use my gift to brighten the days of little children going through a hard time. To not only see, but be a part of putting a smile on the children’s face, it fills me with so much joy. I can honestly say I have the best job I could ever imagine. I get to wake up every day and live my dream, choose the people I want to work with and be a part of something amazing that I created”.
Nicole has some great advice for people who are relatively new in the workforce. “Don’t give up on your dream! Things will get tough and you will feel discouraged but if this is your dream, fight for it! Listen to people; you can learn something from everyone you meet. Be a good person and help people when you can”.
To see some of Nicole’s fantastic work from Evelynn, visit her Facebook page:
To get more information on the Abby Girl Fund, visit: