Allison Day: Blogger, food stylist, photographer, and cookbook author

By Susan Bubak

Beets are an often overlooked vegetable, but Allison Day, BA ’10 (University of Guelph) is trying to change that with her Yummy Beet food blog. Aside from beets, you’ll find almost every type of produce presented in a rainbow of colours along with “vegetable forward” recipes to prepare them yourself.

Now living in Hamilton, Ontario,  Day studied Sociology at the University of Guelph  and then completed a postgraduate program to become a registered holistic nutritionist, specializing in natural foods. “That inspired me to get in the kitchen and start experimenting,” she says. “I grew up in the country surrounded by farms and tons of produce, and that really inspired me to learn more about where my food came from and pay more attention to what I was eating.” She admits that beets aren’t her favourite vegetable, but decided to name her blog after them as a pun on a news beat.

When her younger sister was diagnosed with celiac disease and lactose intolerance, Day began experimenting with recipes that were gluten- and dairy-free. “It helped me understand there are people who can’t eat certain foods, and they still want to have foods that they enjoy and love,” she says. “It shows people with food allergies or intolerance that they can still eat really tasty food, and it doesn’t need to be expensive or from a box.”

Aside from her blog, Day has published two cookbooks: Whole Bowls features gluten-free and vegetarian recipes; and Purely Pumpkin features recipes using the gourd in everything from pies to pizza. She is also a regular contributor to Food Network Canada and has appeared in numerous publications, including the New York Times, Chicago Tribune, Prevention and SHAPE.

Preparation can make or break a vegetable dish, she says. Despite her background as a nutritionist, “it took me a long time to learn how to prepare things properly.” Roasting vegetables, she adds, brings out their flavour more than boiling or steaming them.

Seasonings, especially salt, are key ingredients in her recipes. “I use more salt than normal,” says Day. “I think salt is a good thing. It really brings out the natural sweetness and savouriness of vegetables.” She also uses acidic ingredients such as lemon, lime and vinegar to make flavours pop.

Miso noodle bowls created and photographed by Allison Day.

When she isn’t working on her own cookbooks, Day spends most of her time on her blog. She does her own food styling and photography, making each meal look like a work of art. She also works on sponsored content for various brands, which involves testing recipes, taking photos and promoting them on social media.

She says photographing inanimate objects like food can be challenging. “Setting the ‘scene’ for a shoot can take longer than the actual photography process,” says Day, who also photographed all the images in her cookbooks. “Styling dishes makes a mess. From start to finish, a photo shoot for one dish can take two hours before post-production.”

Presentation can make even the blandest foods look mouth-watering. People eat with their eyes first, she says, so she tries to make each photo “inviting and warm, so someone wants to reach into their screen or into the book and grab it.”

This story, reprinted with permission, originally appeared in The University of Guelph’s Portico Magazine. 

Karli Steen Comes Full Circle as a Freelance Writer

By Annette Dawm, WorkStory Ambassador

Not everyone’s first job involves something that they are passionate about, but Karli Steen is one of the lucky ones! Karli is a freelance writer for Diply.com, a website based out of London, ON. At the beginning of each month, Karli is assigned a wide range of topics to research and then she compiles list-based articles that are then edited and published on her Diply profile.

Karli’s position as a freelance writer allows her to work at her own pace from the comfort of her own home and her pajamas, which is enough incentive for Karli to go above and beyond her monthly submission requirements:

“The best part about working from home is that I can spend the day in my pajamas if I feel so inclined (99.9% of the time). I spend a good portion of my day on Pinterest, looking up the latest recipes, home decor ideas, and any other subject they need a piece on. My favorite pieces to do are the recipe ones, because although they make me hungry, a lot of them inspire me to actually make the food. When I am finished an article I put the link in my section of a Google spreadsheet and mark it green to let my boss know it can be edited and then published. If I've got extra time before the end-of-the month deadline, I try to put forth some of my own ideas.”

Initially Karli applied for a full-time job with Diply that would have required her to work in a downtown office, but she admitted that she “wasn’t exactly qualified”. Despite this, Karli’s passion for writing shone through in her interview which landed her the job she has now. “I was lucky because they saw my love for writing, and gave me the freelance position as an opportunity to grow and gain more experience”, Steen explained.

Prior to her work with Diply, Karli had been writing her own blog for some time, which now has over 7000 views! She also volunteered as a “WorkStory Ambassador” and wrote for this website, interviewing people who loved their jobs. Now things have come full-circle for Karli as she has found a job she loves as well. Karli relates her own WorkStory to the old saying, “no path is ever straight and narrow” and believes that “nothing could be more true” about her path:

“I had taken on an English degree at Kings University College, with the intent of going forward into a Masters of Journalism. After two attempts to get in the masters program, I knew I needed more experience. I started working alongside LEADS Employment Services to try and find work with the qualifications I already had.” Through LEADS, Karli came into contact with Dr. Natalie Allen, one of the co-creators of WorkStory.net. While working on her Masters application, Karli also wrote an autobiography and posted it on her blog which explains more about her path here.

Steen says that she is grateful for the opportunities that her previous writing outlets have provided her: “Both WorkStory and my blog were useful to me because I was able to show I was passionate about writing; in sharing my story, as well as others'.... My time with WorkStory still gives me encouragement, as a lot of the stories I wrote seemed to point out that one path often led to another that you might not have necessarily seen yourself going down before. I can't wait to see where mine goes.” Currently, Karli’s path continues at Fanshawe College where she is studying to teach English as a second language, but Karli Steen will always be a writer no matter where her path takes her.

“If I could give new writers some advice,” said Steen, “I would stress the importance of starting a blog about something that shows your passion. If you're not much of a blogger, you might even try poetry-- just something where others can see what makes you tick. Also, even if you feel like you might not be the best fit for a certain position, don't be afraid to apply, because it could lead to another great opportunity!”

To keep up with Karli, you can follow her on Twitter and like her Facebook page.

Lisa Charleyboy’s Fashion Mag Will Tackle Aboriginal Issues With Style

By Tiffany Hsieh

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Photo by Sofie Kirk

Lisa Charleyboy (BA ’10, York University) always felt like an outsider to her Tsilhqot’in community and reserve in Alexis Creek First Nation, B.C. What helped ground her while growing up in Abbotsford, a suburb of Vancouver, was her insatiable interest in fashion and magazines. At 10, she devoured Vogue magazine cover to cover. By Grade 10, she decided she would move to Toronto upon graduation to study fashion communication. But it was at York University that Charleyboy discovered her indigenous roots and her true passion, which paved the way for embracing her native culture through writing on fashion and all things lifestyle.

“At York, I was encouraged to explore my heritage through writing and assignments, to explore history and be more critical about aboriginal issues in Canada,” she says. “I was very engaged as a student and with the student paper. I really enjoyed my time at York. It was a fantastic experience.”

Charleyboy is now a writer, fashion blogger, social entrepreneur and actress. She graduated from York’s Professional Writing program after a stint in fashion communication studies at another university didn’t prove to be what she desired. While a student at York, Charleyboy wrote fashion columns for Indian Country Today, was a fashion editor at York’s Excalibur, an intern at Lush magazine and a weekly contributor at MSN.ca on beauty, fashion and lifestyle. She also started her popular blog Urban Native Girl as a way to engage in writing and social media, and connect with native peoples from across North America.

When Charleyboy was approached by York to work as an aboriginal recruitment officer upon graduation, “It felt way off path,” she recalls. “I wanted to go into fashion magazines.” However, after the University approached her a few times, she decided it was a good opportunity for her to engage aboriginal youth about pursuing postsecondary education at York and following their dreams.

“There’s a native belief that if you are being asked to do something three times, you have to really give it some careful thought and consideration,” she says. “I took the job. I got to travel and meet people. I was involved with the native community across Canada. The job changed my focus to indigenous issues.”

During her two years in the role, Charleyboy helped York build relationships with First Nations communities all across the country. Among her many accomplishments, she helped to bring renowned author and York alumnus Joseph Boyden to campus for a speakers’ series. Not only has Boyden been a mentor to Charleyboy ever since, but he’s contributed to an anthology about indigenous youth that she co-edited. The book, titled Dreaming in Indian, Contemporary Native American Voices, was published last fall by Annick Press.

“The job at York shifted my life and opened my eyes,” she says. “Had it not been for this experience, my magazine would be more fluffy.”

Urban Native Magazine, an online publication Charleyboy launched in 2013, bears a mission to be “the go-to destination for current articles on indigenous fashion, art, culture, entertainment, lifestyle, news and business.” Despite the stark reality of print media’s continuing decline, her magazine’s first quarterly print issue is scheduled for launch this winter.

“I want my magazine to inspire indigenous youth. I want to distribute the magazine in northern communities, where there is limited access to smartphones and computers and not a lot of magazines in this realm,” Charleyboy says. “One of the things I hope to explore is fashion through [photo] shoots for my magazine and to showcase aboriginal fashion designers.”

Aside from being one of Canada’s most popular bloggers, Charleyboy was selected as a 2013-14 DiverseCity Fellow, one of North America’s leading urban fellows programs for rising city builders. As part of the fellowship, she has worked on an aboriginal youth media training initiative in Toronto. In her free time, Charleyboy has also been working on a book about urban native millennials, writing a “native chick lit” novel about a young woman in a big city looking for love, and filming a 13-part television documentary series called Urban Native Girl, which follows her as she takes her blog and turns it into a native lifestyle magazine featuring aboriginal fashion. The documentary is scheduled to air on Aboriginal Peoples Television Network in fall 2015.

“Fashion is always with me,” says Charleyboy, who recently moved to Vancouver to pursue a master’s degree in business administration. “Even though I never thought I’d be a writer, I have transformed my love for fashion through my love for my culture and writing. It’s been an incredible journey.”

This article appeared in the Winter 2015 edition of York U, the magazine of York University.  Reprinted with permission. 

I am a Writer

I am a Writer. Always have been and always will be, but I also dream of finding a career in publishing. I am currently working as a Publicity Intern at Random House of Canada and I LOVE it. I love tagging along on author excursions, I enjoy ordering and mailing out books, and I enjoy taking part in events. Thanks to this internship I’ve had a chance to see what different departments do and I finally know what department I want to pursue: Online Marketing. I love the idea of working and connecting with people on a daily basis. I love the idea of spending my days making online marketing plans for great books and getting a wonderful book noticed. It also helps that I’m quite in love with blogging, tweeting, and social media.   

 

But where am I now and how did I get “here” -- to a place on the brink of my future, on the path to getting my dream job. Well, I guess it started with getting a three-year B.A in English from York University. After which I wasn’t sure what to do. I was working at a local pizza place and was lucky enough to get full-time hours there in order to save a little money. While serving piping hot pizza, I also worked on my writing, and hunted tirelessly for a job. I quickly learned that an English degree and NO experience would NOT get me a job in publishing. I still applied for jobs and wasn’t surprised when I didn’t receive any callbacks. I then spoke with my parents and we decided it might be a good idea to go back to school and get my publishing certificate. I found Chang’s School of Continuing Education and applied to for their publishing program. In order to qualify, you must already have a B.A from a recognized University. The great thing about this program is that you can complete the courses online or in class and you have up to six years to complete it. 

 

Another great thing about the Chang School program is that as a student you receive emails of upcoming internships and positions available. Most of which are from the top publishing houses in Toronto. One thing I realized from these emails was that all of them required the applicant to be enrolled in a publishing certificate. YOU NEED A PUBLISHING DEGREE OR CERTIFICATE TO GET INTO PUBLISHING. I also realized that I (obviously) wasn’t the only person to receive these emails. Every single student in my program receives them and most apply for them: publishing is a very competitive industry. 

 

About a week after enrolling in my first class I got a call from a children’s educational book publishing company asking me to come in for an interview. After two separate hour-long interviews I was hired as an editor and put my schooling on the back-burner. I stayed on as editor for about nine months before realizing that editing wasn’t something I wanted to pursue. So back to the pizza place I went, and back to school as well. 

 

I applied to Random House a few times before I got a callback. I went for two interviews for their Winter internship and was heartbroken when I didn’t get it. BUT when it came time for them to conduct interviews for the Spring, I applied and (obviously) got the internship and I lived happily ever after....

 

Okay, so my story hasn’t ended. In fact, it’s just getting started but I have learned some amazing things during my internship that will (hopefully) help me land a job. Firstly, publishing is a very small industry, everybody knows everybody, so it’s important to get yourself out there, to get to know people, to attend events, and to work your butt off so that people remember you! Having a blog, a twitter account, and an online presence has really helped. Thanks to my blog I was contacted by one of the online marketing coordinators at Random House and asked if I wanted to review books for them! I truly believe that having that on my resume and already having a connection with someone on their team really helped get the internship there. 

 

Secondly, it’s up to you to ask questions. It’s up to you to show interest and to make the MOST of your 12 weeks! I’ve kept a little internship journal on my blog that you can check out if you’re interested in learning more about what a publicity internship at Random House is like:  http://mypenmyvoice.com/bursting-the-bubble/.

 

You’ll notice that I’m nearly finished my internship and pretty soon I’ll get to start a new chapter in my life. Hopefully this chapter ends with the job of my dreams but even if it doesn’t I still have my writing. I still have my blog, and I can still contribute to other blogs, and that’s perfectly fine by me. 

 

Vanessa Grillone