The People Side of Voices.com: Kaitlyn’s Story

By Michelle Doyle, WorkStory Ambassador at Western University

Do you ever watch a trailer or hear an ad on the radio and think to yourself “Who is that voice? Where do they get these people from?”  Wouldn’t it be nifty to have a platform for voices and businesses to connect?  Kaitlyn Apfelbeck is the Human Resources Manager for Voices.com in London, Ontario–  a global voice talent company that does exactly that!

In her role, Kaitlyn deals with all the people-related matters of the company – “the hiring, the firing, benefits, payroll, compensation, training and development, health & safety, and many other day to day responsibilities that come up.” She finds the best part of her job is the people with whom she gets to work. Even when her work piles up and gets to be a bit overwhelming, she still loves it simply because she’s working in such a fun and supportive environment.

Kaitlyn began her journey at Western University in 2007, where she entered the Bachelor Management and Organizational Studies (BMOS) Finance Program. After just one year, she knew she didn’t love accounting. This wasn’t a matter of her not doing well in the program; in fact, she was actually doing very well. Rather, it was that the human resources (HR) courses that she was taking really intrigued her. In her third year, Kaitlyn decided to follow her interest and transitioned into the HR stream of BMOS.

Although she graduated in April, 2011, Kaitlyn didn’t land her first job until November of that year. This job took quite a bit of networking to land and she was pleased in at St. Joseph’s Health Care London as an HR Assistant on a 6-month contract.   After that, Kaitlyn moved to auto parts manufacturer Takumi Stamping Canada Inc and eased her way up the manufacturing stream – from HR Assistant to HR Specialist in a short 3 years. She explains that it was during this period of time that she learned the bulk of her HR knowledge.  As she puts it (pro tip alert!) “if you ever want to learn HR inside and out, work in manufacturing. It's a very strict environment, and it helped that my manager was chock-full of HR knowledge and experiences. Some of the biggest pieces of HR info I learned was from conversations with my manager.  I was always interested in the previous situations he had found himself in and what he did about them.”

Kaitlyn knew she wanted to move further up and so she continued on her career hunt. It was then that she connected with Voices.com, and as it seems, she got extremely lucky.  “The stars were aligned for me at that time, because I landed the best job I've had in my entire life!” Kaitlyn explains her love and passion for her job as being a result of truly believing in the industry. She found it much easier to stand behind the company, as well as exert her passion and motivation simply from believing in the company.

Kaitlyn’s advice for those searching for their dream job is to realize that this won’t just happen within the first few years of graduating. “You'll make less money than you thought you would, you'll struggle, and you'll question if you're in the right industry or if you should've taken a different academic path. Trust me–  it's all worth it.”  She also discussed the importance of always trying the best you can, to ensure that previous employers have nothing but good things to say about you.

 “The world is small, and you'll likely run into those previous employers at Costco on more than one occasion – so be pleasant and humble!”

Western grads marry fashion and social responsibility

By Adela Talbot, Western News

Western graduates Bianca Lopes, left, Sonja Fernandes, centre, and Samantha Laliberte are the founders of Ezzy Lynn, a business that manufactures trendy hair accessories and merges their three common interests – social entrepreneurship, fashion and wildlife conservation.

Three common passions brought this trio together.

Western graduates Sonja Fernandes, Samantha Laliberte and Bianca Lopes met during their studies through the campus business incubator, immediately forging a connection. This spring, they launched Ezzy Lynn, a business that merges their three common interests – social entrepreneurship, fashion and wildlife conservation.

The trio handcrafts trendy hair accessories, including scrunchies, headbands and flower crowns, which they sell online at ezzylynn.com and in-store through retail partnerships, including Moksha Yoga in London. For every 25 units sold, Ezzy Lynn ‘adopts’ an endangered animal through the World Wildlife Fund (WWF).

“We knew we wanted to come up with a business model that combined our many passions. We came up with the idea, but we didn’t know what the product would be. Then we realized we all wore scrunchies and that was something we could make ourselves. And it blossomed from that idea,” explained Laliberte, who graduated in 2011 from Western’s Management and Organizational Studies (MOS) program.

“It started from the idea of us being socially conscious, from conception to delivery of the product. It was really important to us to not just be another for-profit corporation, but that part of our proceeds go somewhere else,” added Lopes, also a MOS graduate.

Having just wrapped up their first quarter, the trio has sold more than 1,000 units and has adopted 15 animals, including the Amur leopard, gorilla and great white shark.

Ezzy Lynn employs a local female seamstress who handcrafts every product. The materials she uses are all vegan and ethically sourced, Lopes explained. The product designs are partially inspired by the animals they’re supporting – for instance, a scrunchie with rhinestones is inspired by the rhinoceros.

“As a consumer, you can be conscious about the planet you live in. With us, it’s more than just a purchase – you can do some good,” Lopes continued, noting she hopes the business continues with a social conscience that has an international scope.

Ezzy Lynn was recently selected as the region’s first recipient of a $5,000 Starter Company grant. The Starter Company Program is a key component of the Ontario government’s Youth Jobs Strategy, aiming to help young adults (under 29) find jobs and start their own businesses.

The funds will help Ezzy Lynn grow its brand and manage inventory. The trio is looking at exploring new socially conscious manufacturing avenues, including partnering with Goodwill Industries, not only to grow business, but to also help and contribute to the local community.

Fernandes, Laliberte and Lopes see Ezzy Lynn as a vehicle to empower female entrepreneurs and women in the community, they explained. And this is something they want to foster going forward.

“There weren’t too many female entrepreneurs that came in (to the campus business incubator). So when they did, I made sure they were my new best friends,” Laliberte said of the first time she met her business partners, when all three were pursuing a business venture through BizInc.

They hope to employ local women as they grow their business, she added.

And the name? It’s expressive of two sides of a woman’s personality, explained Fernandes, who graduated from Huron University College in 2012 with a Philosophy degree.

“We feel like each girl has two sides to her personality – a free spirit – that’s Ezzy – and a polished poised and professional side – that’s Lynn,” she said, adding the products they make are meant to express both sides.

As the women grow their business locally, they are launching a 50 drinks campaign, taking 50 different community members out for a drink to pick brains about their business model and see what kind of insight others might provide. 

“We’re open to mentorship and collaborating with anyone who wants to be part of our mission and help. To someone who might read this and want to give us advice, we’d love that. We absolutely encourage them to reach out to us,” Laliberte said.

Posted with permission, Western News