Putting It All Together: Michelle’s Public Relations Story

By Annette Dawm, WorkStory Ambassador

Michelle Praymayer is the Public Relations and Promotional Events Assistant at Home Hardware Stores Limited for the head office in St. Jacobs, Ontario. With previous employment in the radio and television industries, and as a former student of both Conestoga and Fanshawe College, Michelle has used her promotional and media experiences to excel as a member of the Home Hardware team.

Michelle says that she loves “the variety” that her job brings: “Every day is unique and I get to be a part of so many neat things.” Along with variety, Michelle loves the atmosphere surrounding her workplace: “It’s a family business. It’s a small town environment and most people know each other and are very friendly.... It adds to the charm.”

 On a typical day,  Michelle can be found phoning store owners and customers, picking products to donate to fundraisers, answering emails, creating and editing press releases or newsletter articles, as well as creating product lists. On the not-so typical days, Michelle’s variety of tasks increases! For example, earlier this year, she organized the entertainment for Home Hardware Canada's national Dealer Market event, which included a circus act called, “The Aerial Angels” and she was chosen to coordinate the Lieutenant Governor’s visit to the Home Hardware distribution centre as well. In addition, Michelle has suited up as the mascot, “Handy the Helpful Hound” for Thanksgiving and Christmas parades. Through her work, she was also able to attend the 2014 International Plowing Match which took place in Alliston, ON. Michelle has even worked alongside the experts seen in the Home Hardware commercials, Mark Cullen and Anna Olson!

 Initially, Michelle wasn’t expecting to get the job: “My mom worked there first and brought home the posting. I applied in March... and didn’t get a call until end of May. They hired me in that interview.” Michelle began working at Home Hardware in June 2014 and credits her previous experiences, including volunteer work, for helping her acquire this position. “Say yes to every opportunity” says Praymayer. “Volunteer in the field or a related field early to gain the competitive edge and make you more appealing to the employer.”

 Michelle studied at Conestoga College in her hometown of Kitchener for a career in Broadcasting; This led to appearances on television and radio and many other opportunities. After one year, she changed directions and continued her education at Fanshawe College in London with the Music Industry Arts program. After graduating, Michelle took some time off and returned to Conestoga to become an Event Planner. Michelle says that she is still figuring out what to do with her life. However, she has been able to successfully apply aspects from all of her programs as a Public Relations and Promotional Events Assistant for Home Hardware:

 “It’s really neat to see things from my past coming up” Praymayer explains. Michelle worked on entertainment contracts while in school, which is something she has to do at work when booking the entertainment for various events. “I created training videos here [and] I used previous knowledge from my writing skills [I] developed [as a writer for] SportsXpress magazines”. Michelle also had previous work experience in the food industry which has helped her to create menus for other special events. Although Michelle Praymayer may be unclear on what her future holds, it is certain that she will continue to excel at what she does, thanks to her hard work and determination, in whatever field she chooses.