By Karli Steen, WorkStory Ambassador
Self-employed artist Alicia Wishart always knew her career path would be one that accented her creativity. Her original interest was Animation, so she started her journey with the Art Fundamentals program at Sheridan College, in order to prepare. After finding that the program wasn't for her after all, she took time to re-evaluate, and then pursued Graphic Design.
Though Graphic Design is not a main focus, Alicia says the techniques taught are still very useful: "I can do many of the things that cost people a lot of money. Steve (her husband), designed my website, but I maintain it and do any changes. I do all my own promotional materials, can scan and prepare all my art for reproduction for many other products. I am also able to layout large projects like my book and make it print ready. I tend to follow colour trends that I think people would enjoy in their art."
Alicia had never really considered turning her love for art into a profession, in spite of loving it since high school. She recalls being told that making a living as an artist was an impossible feat, but she decided to take a chance and try it after she knew her position at the time, in graphics, was coming to a close.
For Alicia, there are two types of work days - days at home and days at art shows. Days at home usually involve being fully immersed in painting, with a current show of interest playing in the background. Up to 7 to 8 hours can be spent painting; and the process can get so intense, that needs like showering can easily be forgotten.
Alicia described the various elements of a show day: "When I'm at a show, I have to drive to the show and set up my tent. Good situation will mean I can drive up to my spot and unload there. Bad situation means I have to find a parking spot, unload my stuff into my wagon, drag it two blocks and then down a ravine to my spot. Repeat about 5-6 times until all is unloaded and then set up the tent. Takes about two hours to make the tent nice. On show day, I get up and put on comfy clothes that are also decent looking. I'm usually set up in my tent in a park so I have to consider the weather… will I be cold, is it raining, will I be sweating like a pig and likely get heat stroke again? It's not much different than working retail – I talk to tons of people and sell my gear. When the show is done, I have to take everything down, pack it up and drive to wherever I'm sleeping. It can be a very tiring end to an already long and tiring day."
When asked what she found most rewarding about being an artist, Alicia had this to say: "The most rewarding thing is seeing how much I can accomplish. I did 6 paintings in a 6 month period for school and I thought that was insane. I worked so hard! Now I have done somewhere around 225 paintings in 7 years and feel like I need to work harder. I've made some really great friends from being on the show circuit and feel like I've gained an extended family. Everyone wants to help each other succeed so having that community is very helpful when you need advice. Most people have no idea what our life is like other than fellow show people. I have also had opportunities to do things that I wouldn't have had the chance to do if not for meeting my fans. They treat me well and send me greetings or come to see me whenever I'm in town. I got a behind the scenes tour at the Calgary Zoo and got to pet my favourite hippo, Sparky."
Although Alicia is happy in her work, she admits she does well when the economy does. She will continue painting, but also hopes to expand her artistic talent with cake making. Aside from artwork, Alicia has a fur/shell family, consisting of two dogs, a cat, and two tortoises. They keep her life just as colourful and busy as painting does; and she hopes to one day establish a tortoise sanctuary.
For those interested in the world of art, Alicia stresses the importance of being able to adapt. Art is always evolving and, if you can't evolve with it, it will be hard to last. If you plan to be a self-employed artist, Alicia recommends taking some marketing and business courses, as they will teach you how to sell the art you produce. She also has some advice on art in particular: "As for producing art, go with your own voice and not what others tell you. You have to make it, not them. Art doesn't have to be overly introspective and deep. It can be fun or beautiful or just something awesome. When you follow your own voice, it will show in your work and others will see your passion too."
Check out Alicia Wishart’s work here: https://www.facebook.com/AliciaWishartArtist