Retail Associate Reaches for the Stars

By Annette Dawm, WorkStory Ambassador

Danielle Smelko is a Retail Associate at Maurices (stylized by the company as “maurices”).

She spends most of her time at the women’s clothing store, located in the Seaway Mall in Welland, Ontario and she wouldn’t have it any other way!  Not only is fashion her passion, it’s her job! Danielle says her position enables her to be “so much more than a retail associate” and describes her role at Maurices as “a customer and community focused fashion advisor”.

When asked why she loves to work for this company, Danielle  mentioned that it is “fun and exciting” and there are many reasons why.  As she put it, her work “allows me to get to know the women in my community,  as well as get involved with charities, fundraisers, and the like, all while expressing my passion for clothing, trends, and personal style.”  Danielle  also finds Maurices to be an inspiring place to work. She feels motivated in many ways to keep “reaching for the stars” and believes that the sky truly is the limit at Maurices.

 Like many people trying to find their way in the world of work, Danielle took a “confusing and unexpected path” in terms of how she got to where she is today.

 “I have always been in customer service. I started with call centre work and bounced from business to business finding my niche. As time went on, I decided I wanted to go to school and start a business, preferably in the nail lacquer industry or [something] fashion related.  So, off I went to Niagara College in Niagara-on-the-Lake to study business.”

 Unfortunately, the stunning campus and all of Danielle’s amazing professors and peers were not enough to keep her there:

 “I hated it. It was so hit-and-miss for me and I ended up finding myself down-right miserable.... Business wasn't for me, so I decided to continue obtaining work experience. I stayed with customer service, seeing as my strongest quality is dealing with the public. I bounced around between the food industry and the fashion industry and found myself more drawn to fashion.”

 Danielle faced a few “gruelling years with some very unappealing, unorganized, and ethically awful companies”.   Eventually she found herself at a turning point in her career and knew that making a change was essential to maintain her positive outlook on life. Although she cannot name where she worked at the time, Danielle explains that the difficulties she had in the past led her to a job she loves at Maurices as well as a better life in general.

 “There was a point after a certain company where I realized I would never again tolerate being miserable at work. I have no room in my positive mentality to not feel valued or appreciated in my work place. Growth within is important to me.”   Looking back on these experiences, Danielle would now like to thank the unmentionable companies for the hardships she went through, “because if it wasn't for them, I would never know just what I stand for in my career!”   She has also learned that there are things she has no tolerance for in her life as well. She concluded the interview by saying, “Now that I’ve found Maurices, I couldn’t be happier!”

 If you are interested in an internship, a career opportunity,  or a new outfit from Maurices,  here’s the link www.maurices.com .